Responsibilities:
Commercial Data and Financials
- Meet growth targets aligned with departmental goals (Key KPIs: NTB, NOII, NII)
- Ensure cost of acquisition and cost to serve are within budget allocated
- Prepare monthly reporting decks and commercialization dashboard
Go-to-Market Strategy & Execution / Product Positioning / Market Intelligence
- Design and drive the GTM strategy for Commercial Banking products/services
- Develop and review campaigns, product bundles to drive awareness, conversion, retention and advocacy
- Review competitor landscape and review customer journey
- Establish digital channels to improve outreach and CX such as EVA/WA Bot, FX Online, DSME, OBCA etc
Sales Enablement and Sales Productivity
- Prepare training, tools and materials that enable effective product positioning and enhance customer engagement
- Tabulate and review Sales Incentive Program (SIP) for SME team
- Monitor sales productivity and propose sales campaign to drive additional efforts
Channels Management / Cross-Functional Coordination
- Work closely with various departments such as marketing, transaction banking and retail banking
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field
- Strong experience in marketing, commercialization or Go To Market strategy, preferably in financial services or fintech
- Strong interpersonal skills to collaborate effectively across departments/functions
- Experience launching and scaling new products is an advantage
- Excellent communication and presentation skills, with the ability to analysis data and provide valuable insights
- Good communication skills, written and spoken with the ability to communicate at all levels
Planning and organizing
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- Strong experience in marketing, commercialization, or go-to-market strategy
- Experience in financial services or fintech
- Strong interpersonal skills for effective cross-functional collaboration
- Experience launching and scaling new products
- Excellent communication and presentation skills
- Ability to analyze data and provide valuable insights
- Strong written and spoken communication skills across organizational levels
- Planning and organizing skills
What We Do
CIMB Singapore is a leading universal bank operating in ASEAN's global financial gateway. Leveraging CIMB Group's extensive regional network and resources, it provides a comprehensive suite of conventional and Islamic banking solutions curated to a wide range of financial needs. The bank serves both individual and business clients, offering retail, commercial, and corporate banking services, and specializes in bridging markets across the ASEAN region.
