The Role
Lead multi-country local marketing teams to develop and execute strategic campaigns across digital, social, print, and events. Manage regional partnerships, analyze campaign performance to optimize strategies, and oversee local marketing budgets to drive brand awareness and customer acquisition.
Summary Generated by Built In
Seeking a dynamic and experienced Cluster Marketing Manager to lead our multi-location
marketing endeavors. In this role, you will be responsible for crafting strategic marketing plans,
driving brand awareness, and acquiring customers in each cluster.
What you’ll do:
- Strategic Leadership: Lead the local marketing team across different countries to develop and execute innovative marketing strategies that align with the company's objectives and drive business growth.
- Local Marketing Execution: Oversee and help assist the implementation of local marketing campaigns across various channels, including digital, social media, print, and events. Ensure consistency in messaging and brand identity.
- Regional Partnership Management: Take ownership of forming and managing regional strategic partnerships with key stakeholders, including restaurants, hospitality partners, and other relevant organizations.
- Campaign Analysis: Utilize data-driven insights to assess the effectiveness of marketing campaigns and partnerships. Continuously optimize strategies based on performance metrics and market trends.
- Budget Management: Responsible for managing local marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Requirements
What you’ll need:
- 5+ years of experience working in a startup, management consulting or top FMCG
companies
- Strong track record of developing and executing successful marketing strategies.
- Ability to lead the team and manage multiple projects simultaneously.
- Excellent understanding of digital marketing, social media, and traditional advertising channels.
- Data-driven mindset with the ability to analyze campaign performance and make data-backed decisions.
Skills Required
- 5+ years of experience working in a startup, management consulting or top FMCG companies
- Strong track record of developing and executing successful marketing strategies
- Ability to lead the team and manage multiple projects simultaneously
- Excellent understanding of digital marketing, social media, and traditional advertising channels
- Data-driven mindset with the ability to analyze campaign performance and make data-backed decisions
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The Company
What We Do
Eatigo is a leading online restaurant reservation platform in Asia that connects diners with empty tables through time-based discounts of up to 50%. Operating via its website and mobile apps, the platform helps restaurants fill unused inventory during off-peak hours, improving market efficiency while providing diners with affordable dining options at top restaurants across Southeast Asia.









