We are seeking a highly creative and digitally savvy Content Creator and Social Media Expert to join our team. This role is responsible for developing, managing, and executing engaging content across multiple social media platforms to build brand awareness, drive engagement, and support business objectives. The ideal candidate will combine strong storytelling skills with strategic thinking, possess hands-on expertise in digital tools, photography and videography and have a deep understanding of audience behavior and emerging online trends.
Job DescriptionJob Introduction:
We are seeking a highly creative and digitally savvy Content Creator and Social Media Expert to join our team. This role is responsible for developing, managing, and executing engaging content across multiple social media platforms to build brand awareness, drive engagement, and support business objectives. The ideal candidate will combine strong storytelling skills with strategic thinking, possess hands-on expertise in digital tools, and have a deep understanding of audience behavior and emerging online trends.
Key Responsibilities:
- Develop and execute creative content strategies aligned with brand objectives across various social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, X/Twitter).
- Create, edit, and publish high-quality multimedia content (copy, images, videos, infographics) tailored to each platform.
- Manage daily operations of social media accounts, including scheduling, posting, monitoring, and responding to engagement.
- Track, analyze, and report performance metrics (reach, engagement, conversions) and provide data-driven recommendations.
- Stay updated on digital trends, social media algorithms, and audience behavior to ensure content relevance and innovation.
- Collaborate closely with marketing, design, and cross-functional teams to ensure brand consistency.
- Ensure all communication reflects the brand’s tone of voice and adheres to cultural and contextual sensitivity.
- Support campaign planning and execution, including influencer collaborations, paid media initiatives, and community engagement.
KPIs (Key Performance Indicators):
- Engagement Rate: Likes, comments, shares, and interaction per post.
- Reach & Impressions: Number of people exposed to content across platforms.
- Follower Growth: Increase in followers/subscribers per platform.
- Conversion Metrics: Click-through rate (CTR), lead generation, or sales attributed to social media campaigns.
- Content Production: Number of posts, videos, or campaigns delivered on schedule.
- Audience Sentiment: Positive/negative feedback, comments, and brand perception analysis.
- Campaign ROI: Performance of paid campaigns vs. budget and objectives.
Team Structure & Reporting:
- Reports to:
Assistant Director of Marketing and Communications - Collaborates with:
- Anantara Bophut Koh Samui Resort’s Team member
- Copywriters / Content Writers
- Marketing & PR Teams
- Influencer / Community Managers
- May lead or mentor: Minor Hotel Group
Education & Experience
- Bachelor’s degree in marketing, Communications, Digital Media, or related fields.
- Minimum 2–3 years of proven experience in content creation and social media management.
Creative & Communication Skills
- Strong creative thinking and storytelling ability.
- Excellent writing & copywriting skills in Thai and English.
- Ability to adapt tone of voice to match brand identity.
- Skilled in visual & multimedia communication (images, videos, infographics).
Technical (Digital & Software)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Ability to use Canva / Figma for quick design.
- Basic video editing (CapCut, Premiere Pro).
- Social media platform management (Facebook, Instagram, TikTok, YouTube, LinkedIn).
- Analytics tools (Google Analytics, Meta Insights, TikTok Analytics).
- Proficiency in Microsoft Office / Google Workspace.
Strategic & Analytical Skills
- Ability to analyze social media insights and optimize content strategies.
- Understanding of social media algorithms and digital trends.
- Data-driven mindset for campaign optimization.
Interpersonal & Soft Skills
- Strong teamwork and collaboration skills.
- Excellent time management and multitasking abilities.
- Flexibility and adaptability to fast-changing online trends.
- Problem-solving skills under pressure.
Other Competencies
- Cultural awareness to ensure sensitive and appropriate communication.
- Customer-centric mindset, ability to interpret audience insights into engaging content.
Additional Information
Working Conditions
- Base Location: Samui, with regular travel between Anantara Bophut and Anantara Rasananda.
- Environment: Fast-paced luxury hospitality setting where creativity, adaptability, and effective communication are key.
Top Skills
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
