About GoTyme
GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.
At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.
About the role
The Customer Lifecycle Marketing (CLM) Lead is responsible for shaping and driving how customers experience GoTyme Bank across their entire journey, from onboarding and activation to long-term engagement, retention, and reactivation.
This role owns the development and execution of customer lifecycle strategies that are grounded in customer behavior, data, and continuous learning. By combining customer insight, structured experimentation, and cross-functional collaboration, the CLM Lead plays a key role in driving sustained customer activity, deeper product adoption, and long-term customer value, while ensuring every engagement remains relevant, timely, and customer-centric.
Customer Lifecycle Strategy
- Own and drive end-to-end customer lifecycle strategies that improve how customers discover, adopt, use, and remain engaged with GoTyme Bank products.
- Translate customer needs and business priorities into clear lifecycle objectives, engagement strategies, and measurable outcomes.
- Ensure lifecycle initiatives are anchored on customer behavior, lifecycle state, and real usage patterns rather than assumptions.
Customer Experience & Engagement
- Design and oversee thoughtful, multi-channel customer journeys that deliver the right message at the right moment across push, in-app, email, SMS, and promotions.
- Ensure customer communications are relevant, personalized, and aligned with customer intent, balancing business goals with experience quality.
- Identify friction points and moments of drop-off across the customer journey and propose lifecycle interventions to address them.
Growth Experimentation & Optimization
- Design and run lifecycle experiments to test assumptions around customer behavior, messaging, timing, sequencing, and incentives.
- Apply a test-and-learn approach to continuously refine customer journeys, reduce friction, and improve engagement and retention outcomes.
- Translate experimentation results into actionable insights and scalable lifecycle improvements, not one-off campaign learnings.
Business Impact & Measurement
- Own lifecycle performance tracking, including engagement, adoption, retention, and reactivation metrics.
- Use data and insights to evaluate the effectiveness of lifecycle initiatives and inform prioritization decisions.
- Partner with Analytics teams to define success metrics, interpret results, and surface opportunities for growth.
Cross-Functional Collaboration
- Work closely with Business, Product, Growth, Data & Analytics, Engineering, and Creative teams to ensure lifecycle initiatives are aligned with product capabilities, releases, and business priorities.
- Act as a strong advocate for the customer in cross-functional discussions, using insights and data to guide decisions.
- Ensure lifecycle initiatives are delivered with high quality, technical soundness, and customer relevance.
CLM Capability & Standards
- Contribute to the development and evolution of CLM frameworks, playbooks, and best practices.
- Provide guidance and quality oversight on lifecycle execution, including campaign setup, QA, documentation, and optimization.
- Support the continuous improvement of CLM maturity as GoTyme Bank scales across markets.
Must Haves
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Strong understanding of customer behavior, lifecycle marketing, and segmentation
- Proven ability to translate data and insights into actionable engagement strategies
- Comfortable working in fast-paced, cross-functional environments
- Strong strategic thinking paired with hands-on execution capability
- 4–7 years of experience in customer lifecycle marketing, CRM, growth marketing, or engagement marketing
- Hands-on experience with Customer Engagement Platforms (e.g., MoEngage, Salesforce, Braze, HubSpot, or similar)
- Experience owning end-to-end lifecycle initiatives from strategy through execution and optimization
- Experience designing and evaluating experiments to improve customer engagement and retention
- Strong collaboration experience with Product, Data, and Engineering teams
Top Skills
What We Do
Banking built by humans, for humans.
And it makes a lot of sense.
