Clinical Marketing Manager

Posted Yesterday
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Taipei City, TWN
Hybrid
Senior level
Healthtech • Robotics
The future of Intuitive is bright—and it will take curious, driven, and diverse team members to get us there.
The Role
Develop and execute clinical marketing strategies to drive da Vinci procedure adoption in Taiwan. Partner with surgeons, key opinion leaders, societies, sales, clinical affairs, market access, and health economics teams to build marketing plans, educational programs, peer-to-peer events, evidence, messaging, and collateral. Conduct customer segmentation, develop positioning, cultivate KOLs, support surgeon learning journeys, and deliver adoption-related KPIs across targeted surgical specialties and procedures.
Summary Generated by Built In
Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

Primary Function of Position
This position will be responsible for development and execution of strategic and tactical clinical
marketing initiatives to drive da Vinci procedure adoption within Taiwan market. The individual will be
expected to collaborate with external stakeholders such as dV KOLs and society leaders as well as
internal stakeholders such as sales, marketing, training, clinical affairs, market access and health
economics teams.

Essential Job Duties
• Spend time in the field with customers and sales teams to learn the nuances of different surgical
specialties, procedures and practices, Surgeon learning journey, patient journeys and
customer/hospital priorities.
• Using qualitative and quantitative resources, understand our customers and their environment
deeply. Perform segmentation, persona development, targeting and messaging (clinical, economic,
operational, strategic) that will allow us to connect with targeted customer segments effectively.
• In close collaboration with sales and other commercial functions, develop/refresh annual marketing
plans that outline objectives, strategies & tactics that support da Vinci adoption in focus procedures.
Build the necessary clinical marketing events, programs and collateral. Deliver on the expected
KPIs.
• Develop and cultivate existing/new KOLs by targeted specialties and segments. Collaborate with
them for effective Peer-to-Peer events. Conduct formal and informal surgeon advisory boards to
incorporate their feedback into our marketing strategies and tactics.
• Incubate KOL and develop KOL program to support surgeons accelerate DV journey
• In collaboration with dV KOLs, propagate the WHY and the HOW behind Intuitive ecosystem for da
Vinci platforms to generate demand from other surgeons for new trainings or expanded use.
• Work with surgeons to develop clinical evidence on key metrics to demonstrate the clinical,
efficiency or economic value of Da Vinci Surgery
• Understand the competitive environment and develop differentiation positioning, messaging and
tactics to establish Intuitive as the preferred choice of our customers.
• Build relationships with key society members/leadership to establish a higher level of engagement
to ensure Intuitive is seen as an integral partner for surgeon education, surgical guidelines and
evidence generation.
• Highly integrate clinical marketing initiatives with the product marketing, Hospital Marketing and
marketing communication peers for optimal development of messages, collaterals and society
booth engagements.
• Collaborate with internal stakeholders and KOLs in developing marketing strategies, tactics and
collateral for new expansion procedures and surgical techniques

Qualifications

Required Skills and Experience
• At least 7 years of sales & marketing experience in healthcare industry required
• Proven ability to develop and implement surgeon-facing marketing strategies and tactics
• A proven track record of achievement, execution-oriented
• Demonstrated ability to execute multiple priorities simultaneously
• Strong executive presence and communication skills required
• Interpersonal skills to work across different functions
• Positive attitude and perseverance against headwinds
• Above-average verbal and written English required
• Must be well versed in MS Office Suite

Required Education and Training
• Minimum Bachelor degree required, Master degree preferred

Preferred Skills and Experience
• Product/procedure experience in a medical device or surgical field company strongly preferred

Additional Information

Intuitive is an Equal Employment Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

U.S. Export Controls Disclaimer:  In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).  

For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes. 

This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.

Skills Required

  • At least 7 years of sales and marketing experience in the healthcare industry
  • Experience developing and implementing surgeon-facing marketing strategies and tactics
  • Proven track record of achievement and execution
  • Ability to execute multiple priorities simultaneously
  • Strong executive presence and communication skills
  • Interpersonal skills to work across different functions
  • Positive attitude and perseverance against headwinds
  • Above-average verbal and written English skills
  • Proficiency in Microsoft Office Suite
  • Minimum bachelor's degree
  • Master's degree
  • Product or procedure experience in a medical device or surgical field company

Intuitive Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Intuitive and has not been reviewed or approved by Intuitive.

  • Healthcare Strength Healthcare coverage appears broad and modern, including medical/dental/vision, telehealth, second-opinion services, fertility support, and condition-specific programs. Mental health support is positioned as strong, including access to free counseling sessions and a dedicated counseling service.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle offerings extend beyond core insurance, with initiatives such as vaccination clinics, fitness memberships, stress-reduction programs, and employee assistance programs. Additional lifestyle perks include curated discounts, pet insurance, identity theft prevention, and paid volunteer time.
  • Flexible Benefits Flexibility is supported through flexible work schedules and telecommuting options that can help with work-life integration. Benefit availability is described as variable by country, campus, and role, implying a menu that changes by eligibility and location.

Intuitive Insights

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The Company
HQ: Sunnyvale, CA
12,000 Employees
Year Founded: 1995

What We Do

Intuitive (Nasdaq: ISRG), headquartered in Sunnyvale, Calif., is a global technology leader in minimally invasive care and the pioneer of robotic-assisted surgery. At Intuitive, we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints. Intuitive brings more than two decades of leadership in robotic-assisted surgical technology and solutions to its offerings, and develops, manufactures, and markets the da Vinci surgical system and the Ion endoluminal system.

Why Work With Us

We bring together the thinkers and doers; those who pursue excellence and are energized by discovering ways to do what can’t yet be done. We question, we test, we challenge each other and the status quo until we see the impact we’ve made, until we’ve set a new standard for minimally invasive care. We revel momentarily in our achievements before sta

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