The Role
Field-facing marketing and sales role selling laboratory instruments to hospitals and diagnostic labs. Responsibilities include lead generation, basic sales cycle management, product presentations and demos, supporting tenders and documentation, executing marketing events and campaigns, gathering market intelligence, and maintaining sales reports and pipelines.
Summary Generated by Built In
1) Sales & Business
Development
- Identify and follow up on sales opportunities in:
- Government hospitals
- Private hospitals
- Diagnostic laboratories
- Manage basic sales cycle activities:
- Lead generation → follow-up → quotation → closing
(for smaller deals)
- Support senior team members on:
- Key accounts
- Larger projects and tenders
- Build and maintain good relationships with
customers
- Achieve assigned sales targets (individual or
team-based)
2) Product & Application
Support
- Promote company products:
- Laboratory instruments and related solutions
- Conduct:
- Product presentations
- Basic product demonstrations
- Support solution discussions by:
- Understanding customer needs
- Highlighting basic workflow improvements
- Work closely with application specialists for
technical support
3) Marketing & Market
Development
- Execute and support:
- Exhibitions, workshops, and conferences
- Marketing campaigns and promotions
- Gather market information:
- Competitor activities
- Customer feedback
- Assist in preparing:
- Marketing materials
- Simple case summaries
4) Tender & Administrative
Support
- Assist in:
- Preparing tender documents
- Compiling compliance documentation
- Coordinate internally to collect required
information
- Ensure proper documentation and submission
timelines are met
5) Reporting & Coordination
- Maintain and update:
- Sales pipeline
- Customer interaction records
- Prepare:
- Weekly activity reports
- Basic sales forecasts (with guidance)
- Track follow-ups and ensure timely responses to
customers
Requirements
- Proven experience as a field marketing/sales executive or any other similar role.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing practices.
- Proficient in MS Office and marketing software (e.g. CRM).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Active travelling to visit customers.
- Creativity and commercial awareness.
- B.Sc/BA in Biotechnology, Biomedical Engineering, Marketing, Business Administration or any other relevant disciplines.
Skills Required
- Proven experience as a field marketing/sales executive or similar role
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Excellent communication and people skills
- Strong organizational and time-management abilities
- Active travelling to visit customers
- Creativity and commercial awareness
- B.Sc/BA in Biotechnology, Biomedical Engineering, Marketing, Business Administration or related discipline
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The Company
What We Do
Biomed Global is a leading total solution provider in the biomedical and life sciences industry, operating across Southeast Asia. The company provides a holistic range of innovative medical solutions and cutting-edge biomedical technologies spanning research, development, and clinical applications. Its mission is to advance healthcare standards and facilitate medical breakthroughs by bringing together leading-edge medical solutions and expert support to enrich lives.
