About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
A commercially astute and consultatively minded Client Success Partner to join our client leadership team. This is a senior advisory role at the heart of how we create value for our clients — translating complex analytical work into strategic guidance that directly shapes our clients' investment decisions and growth trajectories.
You are a trusted advisor first and foremost — someone who builds genuine partnerships with senior client stakeholders, earns a seat at the table through deep expertise, and brings the intellectual curiosity and commercial instinct to identify where Gain Theory can make a meaningful difference.
You will bring 12+ years of experience in marketing effectiveness, analytics, or a related consulting discipline.
What you’ll be doing:- Acting as a Strategic Advisor to Senior Clients: You'll be the primary consultative voice for your clients — proactively shaping how they think about marketing investment, effectiveness measurement, and growth. You won't wait to be asked; you'll bring forward-looking perspectives, challenge assumptions constructively, and connect analytical findings to real business outcomes. Your clients will value you as a partner who understands their world as much as you understand ours.
- Translating Complexity into Strategic Clarity: You'll take sophisticated analytical outputs (MMM, attribution-like techniques), scenario planning) and craft compelling narratives that resonate with senior decision-makers. Your ability to distil complexity into clear strategic recommendations will be central to the value clients associate with Gain Theory.
- Shaping the Consulting Agenda: You'll lead strategic client conversations, facilitate workshops, and contribute to thought leadership that keeps Gain Theory working at an elevated level with our clients. You'll bring genuine intellectual curiosity to your clients' industries, anticipating trends and advising on where measurement and investment strategies need to evolve.
- Identifying and Developing Client Opportunities: Through deep understanding of your clients' challenges and ambitions, you'll proactively identify where expanded consultancy can add value — growing relationships organically through relevance and trust. You'll lead new business conversations and pitches with authority and credibility.
- Enabling a High-Performing Consultancy Team: You'll lead and mentor a team of five (plus broader dotted-line relationships), fostering a consultative culture built on intellectual rigour, client empathy, and continuous learning. You'll ensure delivery quality remains high while developing your team's ability to think and communicate like trusted advisors.
- Analytics Consultancy Expertise: A proven track record of advising senior stakeholders, framing complex problems, and delivering recommendations that influence real strategic decisions.
- Deep Analytical Fluency: The ability to engage meaningfully with sophisticated analytical methodologies such as MMM, lift tests and attribution, translating them into clear, actionable strategic narratives for non-technical audiences.
- Trusted Relationship Building: Demonstrated success in developing genuine, long-term advisory relationships at C-suite and senior marketing leadership level — built on credibility, candour, and consistently delivering value.
- Strategic & Commercial Acumen: Experience identifying growth opportunities through consultative insight, with a strong understanding of how to articulate and demonstrate value in a professional services context.
- Industry Knowledge & Intellectual Curiosity: Deep grounding in marketing effectiveness and analytics, combined with a genuine interest in clients' industries and an ability to connect broader market trends to client-specific challenges.
- Values Alignment: A natural alignment with core values: Be Curious, Be Positive, Act with Consideration, and Make it Better.
Your Impact Will Be Measured By:
- Depth and quality of strategic advisory relationships with senior client stakeholders
- Demonstrable value and strategic influence delivered to clients
- Exceptional client satisfaction (Performance, Preference, Likelihood to Recommend)
- Achievement of net sales growth targets through consultative opportunity development
- High satisfaction and consultative capability growth within your Client Success team
Key Relationships You'll Build:
- Senior client stakeholders (Marketing Directors, CMOs, Insights and Strategy leads)
- Client Success Group & Executive Leadership Team
- Gain Theory's Data, Analytics and Operations community, plus New Business and Strategy teams
Location:
Ideally London, with an expectation of 2–3 days in Gain Theory and/or client offices.
Why work for us?Gain Theory is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
What we pride ourselves on:- Growth and development
- Meaningful work
- Flexible by design
- Brilliant benefits
- Culture with Heart
Our exceptional and skilled team defines Gain Theory. That's why we seek individuals who strive for excellence and continually challenge us to improve.
What we doGain Theory is a global marketing effectiveness and foresight consultancy. Our vision is to accelerate growth for ambitious brands by giving clients the confidence to make better data-informed investment decisions. High-touch consultancy powered by unique partnerships and proprietary technology are used to power our award-winning solutions.
As a WPP consultancy, Gain Theory also has access to a range of data, expertise, and tools that create a truly differentiated offering.
Gain Theory is a WPP agency (NYSE: WPP).
Who we areWe are a people-centric organisation whose culture is underpinned by 4 important values: Be Curious, Be Positive, Make it Better and Act with Consideration. We channel these values through our behaviours, in the way we work, and in the interactions we have with each other and our clients.
WPP (Gain Theory) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Gain Theory is part of WPP. For more information, please visit please visit our website and follow Gain Theory on our social channels via LinkedIn and Twitter.
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Skills Required
- 10 years+ experience in marketing effectiveness or analytics industry
- Proven ability to lead and mentor client-facing teams
- Strong ability to interpret complex data into insights
- Experience in driving profitable client growth and managing budgets
- Expertise in project and financial management
- Deep understanding of relevant industry trends
What We Do
Gain Theory is a global marketing effectiveness and foresight consultancy with expertise in data, advanced analytics, and technology. We exist to accelerate growth for ambitious brands by empowering smarter, data-informed marketing investment. Our experts fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed. Gain Theory is a recognized Leader in The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Available in 58 markets, our award-winning solutions and highly specialized vertical expertise support clients via five measurement and optimization pillars: Marketing Effectiveness Index: The MEI diagnostic tool that pinpoints the barriers to and opportunities for growth – a great place to start your journey with us. Data excellence: When it comes to data, we’re focused on quality because your most important investment decisions need to be informed by the best possible data. Sources of growth: Understanding where growth has come from in the past, is coming from today, and will come from in the future is vitally important as it enables you to target your investment more effectively. Levers of growth: When you know where your growth will come from, you then need to know how you can accelerate it using MMM, attribution, unified measurement, and test and learn. Foresight: Much of the data that marketers rely on to make decisions is inherently backward looking. We can help you to plan more accurately for what might happen in the future.







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