Client Services Account Manager – NetLine

Posted 11 Days Ago
Be an Early Applicant
Newton, MA, USA
Hybrid
70K-80K Annually
Mid level
Artificial Intelligence • Information Technology • Business Intelligence
The Role
Manage a portfolio of B2B client accounts and lead-generation campaigns, serving as a strategic marketing partner. Oversee onboarding, campaign delivery, platform monitoring, reporting, optimization, renewals, and account expansion. Analyze performance data, present actionable insights, coordinate cross-functional teams, and ensure campaigns meet client pipeline goals, service-level agreements, and quality standards.
Summary Generated by Built In
Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget Informa

TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

Client Services Account Manager – NetLine

NetLine, a division of Informa TechTarget, is looking for an experienced, high-energy Client Services Account Manager to champion our clients’ lead generation goals. In this role, you won't just manage accounts. You will act as an indispensable, trusted extension of our clients' internal marketing teams.

If you thrive in a fast-paced environment juggling a diverse portfolio of B2B accounts, possess proven hands-on client success management experience, and obsess over turning campaign data into measurable client growth, this role is built for you.

Core Focus of the Role

  • Embedded Marketing Partner: Seamlessly integrate into your clients' marketing teams, deeply understanding their pipeline objectives, buyer personas, and market positioning to consult on strategy—not just execute deliverables.
  • Portfolio Ownership & Multitasking: Confidently manage, prioritize, and drive success across multiple concurrent client accounts and multi-channel campaigns without missing a beat.
  • Proactive Client Success: Lead end-to-end client health, onboarding, performance optimization, and renewal discussions to maximize client lifetime value and ROI.

Key Responsibilities

  • Client Relationship & Strategic Alignment: Serve as the primary strategic advisor and day-to-day partner for client accounts. Cultivate trust, understand overarching business KPIs, and ensure NetLine’s B2B lead generation solutions consistently align with their pipeline goals.
  • Multi-Account Campaign Delivery: Oversee the end-to-end execution of high-profile lead generation programs across a dynamic client roster. Maintain rigorous project schedules, ensure timely asset delivery, and coordinate operational workflows smoothly.
  • Data-Driven Optimization & Reporting: Deep-dive into campaign performance using internal platform metrics. Deliver actionable insights, lead periodic strategy reviews, and proactively propose campaign pivots to boost lead quality, volume, and conversion rates.
  • Platform Operations: Utilize the NetLine Portal to set up, track, and monitor campaign performance daily, ensuring all pacing and quality parameters match client service-level agreements.
  • Retention & Account Expansion: Identify expansion, up-sell, and cross-sell opportunities organically through performance wins. Partner with sales operations to facilitate renewals and protect long-term account health.
  • Cross-Functional Collaboration: Partner internally with audience development, operations, and product teams to troubleshoot challenges, advocate for client feature needs, and ensure company resources align with client deliverables.

Qualifications

Qualifications

  • Direct Client Success Management Experience: 3–5 years of demonstrated success directly managing B2B client accounts, digital marketing campaigns, or lead generation programs within an agency, martech, or media environment.
  • Portfolio Juggling Mastery: Proven ability to balance a diverse, high-volume account portfolio under tight deadlines while keeping details airtight and service levels high.
  • Embedded Marketer Mindset: Strong, working knowledge of B2B marketing funnels, demand generation, content syndication, and digital performance metrics (CPL, CTR, conversion rates).
  • Analytical Problem Solver: Comfortable interpreting raw campaign data into clear narratives, client-facing decks, and actionable optimization strategies.
  • Communication & Presence: Exceptional verbal, written, and presentation skills; experienced in running high-stakes client strategy calls and navigating executive stakeholders.
  • Education & Tech Stack: Bachelor’s degree in Marketing, Business, Communications, or a related field. Advanced proficiency in Microsoft Excel/PowerPoint and familiarity with CRM tools, martech stacks, and digital advertising platforms.

Additional Information

NetLine, a business as part of Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

Our benefits include:

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Flexible PTO: PTO which allows for flexibility. 
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

This role offers a base salary between $70,000-80,000 based on experience. 

Skills Required

  • 3-5 years of experience directly managing B2B client accounts, digital marketing campaigns, or lead generation programs in an agency, martech, or media environment
  • Ability to manage a diverse, high-volume account portfolio under tight deadlines while maintaining service quality
  • Working knowledge of B2B marketing funnels, demand generation, content syndication, and digital performance metrics including CPL, CTR, and conversion rates
  • Ability to interpret campaign data and create client-facing narratives, presentations, and optimization strategies
  • Exceptional verbal, written, and presentation skills, including experience with client strategy calls and executive stakeholders
  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • Advanced proficiency in Microsoft Excel and PowerPoint
  • Familiarity with CRM tools, martech stacks, and digital advertising platforms
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The Company
HQ: London
3,741 Employees
Year Founded: 1998

What We Do

Informa is a leading international intelligence, events and scholarly research group. We're here to champion the specialist, connecting people with knowledge to help them learn more, know more and do more. We're a FTSE 100 company with 10,000 colleagues working in over 30 countries and a presence in all major regions, including North America, South America, Asia, Europe, the Middle East and Africa. Informa has five business divisions: Informa Markets, Informa Connect, Informa Tech, Informa Intelligence and Taylor & Francis. We are home to hundreds of leading brands, serving businesses and professionals who work in any one of dozens of specialist markets through brands such as Citeline, Arab Health, CPhI and EBD Group in Pharma, Pharma Ingredients and Biotech; SuperReturn, EPFR and FBX in Finance; Lloyd's List in Maritime; New Hope and Natural Products Expo in Health & Nutrition; Routledge, CRC Press and F1000 Research in Academic Publishing; Black Hat in Cybersecurity; AI Summit in Artificial Intelligence; and many more.

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