Client Marketing Strategy Director

Primary Purpose

The Client Marketing Strategy Director will lead the planning, development, and execution of marketing assets to support our client-facing teams. This individual will be responsible for gathering marketing needs, prioritizing initiatives, and overseeing asset development from concept to completion. The ideal candidate will have a strong background in marketing or brand strategy, thrive in cross-functional collaboration, and be highly data-driven.

This Hybrid role requires in-person work at our Newton, MA headquarters.

Bright Horizons is trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the world’s best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.

Essential Functions/Responsibilities

• Lead Marketing Asset Strategy: Gather, assess, and prioritize marketing asset needs across the organization to ensure alignment with business objectives.
• Cross-Functional Collaboration: Partner with internal teams—including client-facing teams, creative, product, and operations—to develop high-impact marketing materials.
• End-to-End Project Management: Oversee the marketing asset development process from ideation through execution, ensuring timelines and quality standards are met.
• Data-Driven Decision Making: Utilize analytics and insights to inform marketing strategies, optimize asset effectiveness, and measure performance.
• Brand and Messaging Consistency: Ensure all marketing materials align with the company's brand voice, positioning, and overall strategic direction.
• Stakeholder Engagement: Work closely with sales, account management, and leadership teams to understand their marketing needs and deliver tailored solutions.
• Resource Allocation & Prioritization: Develop and manage a structured framework for prioritizing marketing projects based on business impact and available resources.
• Innovation & Best Practices: Stay ahead of marketing trends and implement best practices to drive continuous improvement in marketing execution.

Minimum Requirements:

• Bachelor's Degree in Marketing, Brand or related field - Required
• 10 years Marketing, brand, and project management experience - Required

Preferred Requirements:

• Master's Degree - Preferred
• Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred.
• Strong project management skills - Ability to lead projects and take initiative on ideas with minimal supervision.
• Must be results-oriented and highly motivated.
• Strong cross-functional communications skillset
• Comfortable setting aggressive goals and exceeding them.
• Thrives in a team environment as well as in an individual setting.
• The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
• Be able to adjust quickly to changing priority of tasks.
• Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook.
• Must be detail-oriented and set high standards for quality.
• Strong organizational skills required.
• Proven excellent written and verbal communication skills.
• Strong writing skills, review skills, and general creative “eye”
• Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance