Client Marketing Manager

Posted 3 Days Ago
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Chicago, IL, USA
In-Office
100K-120K Annually
Senior level
Legal Tech • Software
Helps small law firms be successful businesses so that they can better serve our communities.
The Role
Owns client lifecycle marketing strategy and campaigns to drive product adoption, usage, retention, and lifetime value. Responsibilities include managing client communications, creating case studies and testimonials, running referral and review campaigns, hosting product webinars, and developing client advocacy initiatives. The role collaborates with Client Success and Product Marketing, manages feedback loops, and measures campaign performance using data and KPIs.
Summary Generated by Built In

About Smokeball
Smokeball powers people-law. Our legal practice management software lightens the administrative burden, so legal professionals can serve those who need them most. With offices in Australia, the US, and the UK, culture plays a big part in our success, and our clear purpose and vision motivate us daily.


About the Job
The Client Marketing Manager owns Smokeball’s client lifecycle marketing strategy to help engage, retain, and increase the lifetime value of clients. They are a key liaison to Client Success and will also collaborate closely with Product Marketing on GTM campaigns, delivering new features, and product value to customers. This role serves as both a client and brand advocate, ensuring a client-focused approach that embodies Smokeball’s mission to power people-law.

This is a hybrid position based in our Chicago, IL office. All Chicagoland employees are required to be in the office on Wednesdays and Thursdays.
Key Responsibilities

  • Own the creation and execution of client lifecycle campaigns in collaboration with Client Success and Product Marketing to drive product adoption, usage, and retention.
  • Own the client communications calendar, auditing cross-department client comms and holding the business accountable for total message volume. 
  • Create high-impact case studies, video testimonials, and other storytelling that highlights the Smokeball client experience.  
  • Drive client-led growth by owning Smokeball's referral program and running review generation campaigns. 
  • Manage client webinars that highlight key product features and raise awareness for partner integrations. 
  • Serve as a client champion by facilitating client feedback loops; identifying surprise and delight opportunities; and building out client advocacy initiatives, like Smokeball’s Beacon Award.


Skills and Experience

  • 5+ years B2B and/or SaaS marketing experience with direct experience in hands-on customer marketing.
  • Exceptional written and verbal communication skills, with a knack for compelling storytelling.  
  • Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.  
  • Experience using marketing automation and project management tools to build and run high-impact campaigns.
  • Proven ability to collaborate cross-functionally to achieve business goals and KPIs.  
  • Ability to track, measure, and optimize efforts based on data and performance insights.

Nice to Have

  • Knowledge of ChurnZero, ClickUp, and Pardot 
  • Experience building out HTML email templates
  • Familiarity with the legal profession 

Compensation Band:

$100,000 - $120,000


What's in it for you?
💵 Competitive Salary

💹 Work-Life Balance: 20 vacation days, 3 reboot days, birthday off, volunteer time, and more!

🧘 Benefits: Excellent medical, dental, vision coverage. 401(k) match, & monthly wellness stipend

👶Parental leave

🥡 Office lunch and loads of snacks

🧢 And of course...the SWAG!!
Want to Know More?
Why do we do what we do? Where did the name ‘Smokeball’ come from? What are our values? Learn more here!
*Smokeball values diversity & inclusion and is proud to be an Equal Employment Opportunity employer. Smokeball considers all individuals seeking employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.

Skills Required

  • 5+ years of B2B and/or SaaS marketing experience with direct hands-on customer marketing experience
  • Exceptional written and verbal communication skills
  • Strong storytelling ability
  • Ability to manage multiple campaigns, deadlines, and stakeholders simultaneously
  • Experience using marketing automation and project management tools to build and run campaigns
  • Proven ability to collaborate cross-functionally to achieve business goals and KPIs
  • Ability to track, measure, and optimize efforts using data and performance insights
  • Knowledge of ChurnZero, ClickUp, and Pardot
  • Experience building HTML email templates
  • Familiarity with the legal profession

Smokeball Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Smokeball and has not been reviewed or approved by Smokeball.

  • Fair & Transparent Compensation Stated salary bands on job postings and market‑aligned role snapshots indicate clear, competitive base pay across several Chicago‑based roles. Explicit ranges for sales roles with base plus commission increase visibility into how total pay is structured.
  • Healthcare Strength Comprehensive medical, dental, and vision coverage with multiple BCBS plan options is characterized as strong for the cost, with profiles calling the coverage excellent. The breadth of plan choices supports different employee needs.
  • Leave & Time Off Breadth The package combines PTO and sick time with two floating holidays, three reboot days, a birthday day off, and paid volunteer time, and time off is encouraged. This mix extends beyond standard vacation to provide additional recharge and flexibility days.

Smokeball Insights

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The Company
HQ: Sydney, IL
148 Employees
Year Founded: 2011

What We Do

Smokeball is a legal practice management software for small law firms. Our mission isn’t simple, but it is straightforward: help small law firms be successful businesses so that they can better serve our communities.

Why Work With Us

Named a Best Workplace by both Crain’s and Inc. Magazine, we believe that fostering a great culture is just as important as providing a great product. We live and breathe our Core Values; they inform every strategic decision we make and guide our behavior with every person we meet.

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