The Role
The Client Business Lead will oversee client relationships in entertainment, ensure strategic growth, and drive profitability, while mentoring teams and expanding services.
Summary Generated by Built In
The Role
Wpromote is looking for a Client Business Lead who will be a senior strategic leader accountable for the health, profitability, and strategic growth of the agency's streaming and entertainment vertical.. The Client Business Lead balances commercial stewardship with strategic leadership, acting as a critical bridge between client business objectives and our agency's integrated marketing solutions.
You will be responsible for driving client satisfaction, retention, and long-term value creation with the ability to deliver business growth across existing and new service lines/business units. You will drive client satisfaction and long-term growth by expanding services, strengthening relationships, and delivering exceptional media strategy across all channels. This role will allow you to lead and mentor cross-functional teams to foster innovation and collaboration agency-wide.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $170,000- $225,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).
*This role is restricted to candidates who current reside in Los Angeles or New York City area due to client travel requirements. There will be required travel to the client's offices in the above cities.
**We have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- The primary business lead for across streaming and entertainment clients
- Building and nurturing senior-level client relationships (VP, CMO, CEO) to strengthen position as a strategic partner and trusted advisor
- Leading business planning processes (annual planning, Quarterly Business Reviews, roadmaps), ensuring alignment between client business objectives and agency deliverables
- Identifying and driving growth opportunities across media, creative, analytics, technology, and consulting services
- Leading contract and scope negotiations, ensuring mutual value for the agency and client
- Expanding agency footprint within vertical client organizations through consultative selling
- Managing and coaching direct reports through regular performance reviews, development planning, and career growth
- Overseeing the development of holistic, full-funnel media strategies rooted in consumer insights, channel expertise, and performance data
- Ensuring strategies integrate seamlessly across paid, owned, and earned channels to drive measurable brand and business outcomes
- Championing innovation in media approaches, proactively bringing new ideas, partners, and tactics to clients to enhance the agency’s value proposition
- Partnering with Analytics, Brand Strategy, and Creative to deliver cohesive audience strategies, messaging frameworks, and measurement plans
- Serving as the point of escalation for strategic media decisions, client/staffing/delivery challenges, and troubleshooting
- Actively manage cross-functional relationships internally across Client Services, Media, Analytics, Creative, and Operations
- Driving operational discipline around forecasting, staffing, and delivery excellence
- Partnering with Operations and Finance to ensure efficient delivery and strong margins on assigned accounts
- Model and foster collaborative, proactive, and accountable ways of working
- Ensure teams are resourced and structured for success, partnering with department leads on staffing, training, and talent planning
- Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis
- Responsible for the full P&L ownership of all clients within your portfolio
- Serving as a thought leader (in the entertainment/streaming space) on emerging media trends, industry shifts, and evolving consumer behavior, representing the agency’s point of view in senior-level client conversations, industry events, and partner meetings
- Providing regular reporting to the Managing Director on account health, opportunities, risks, and financial performance
You Must Have
- 15+ years of experience in client services or account leadership roles within an advertising agency (with a focus in business development and/or within entertainment (streaming) and/or subscription based service industries
- 5+ years experience leading and managing high-performing teams
- A strong track record of driving results across complex, high-stakes accounts with 8+ figure annual budgets
- Demonstrated success in advising or managing accounts through in-housing transitions, with an ability to balance agency value while partnering effectively with internal brand teams
- Experience engaging with and advising client stakeholders
- Strong experience with building long-term strategic relationships with clients in the entertainment/media space, ideally with exposure to both traditional and digital/streaming ecosystems
- Proven ability to lead cross-agency collaboration—guiding partner agencies on integrated strategy, planning, and measurement to ensure alignment and elevate outcomes
- Demonstrated success in driving revenue growth and account expansion
- Experience in integrated marketing solutions across digital and traditional channels
- Experience managing direct-to-consumer, performance-based media
- Deep understanding of client business challenges and the ability to craft solutions beyond campaign execution
- Strong grasp of industry trends, evolving consumer behaviors, and platform partnerships specific to media and entertainment
- Strong commercial orientation with experience in understanding P&L for major accounts
- Understanding of data analytics and performance measurement frameworks
- Excellent presentation and communication skills with the ability to influence key stakeholders
- A collaborative approach to working with cross-functional teams to deliver exceptional outcomes
- Strong negotiation and conflict resolution capabilities
- Knowledge of current marketing technology stack and digital transformation trends
- Bachelor’s degree or equivalent work experience
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
Top Skills
Advertising
Marketing Technology
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
