You Will Be
- The primary point of contact for one of the agency's highest-profile, most strategic accounts
- Building and nurturing senior-level client relationships (VP, CMO, CEO) to strengthen position as a strategic partner and trusted advisor
- Leading business planning processes (annual planning, Quarterly Business Reviews, roadmaps), ensuring alignment between client business objectives and agency deliverables
- Identifying and driving growth opportunities across media, creative, analytics, technology, and consulting services
- Leading contract and scope negotiations, ensuring mutual value for the agency and client
- Managing and coaching at least one direct report through regular performance reviews, development planning, and career growth
- Overseeing the development of holistic, full-funnel media strategies rooted in consumer insights, channel expertise, and performance data
- Ensuring strategies integrate seamlessly across paid, owned, and earned channels to drive measurable brand and business outcomes
- Championing innovation in media approaches, proactively bringing new ideas, partners, and tactics to clients to enhance the agency’s value proposition
- Partnering with Analytics, Brand Strategy, and Creative to deliver cohesive audience strategies, messaging frameworks, and measurement plans
- Serving as the point of escalation for strategic media decisions, client/staffing/delivery challenges, and troubleshooting
- Actively manage cross-functional relationships internally across Client Services, Media, Analytics, Creative, and Operations
- Driving operational discipline around forecasting, staffing, and delivery excellence
- Partnering with Operations and Finance to ensure efficient delivery and strong margins on assigned accounts
- Model and foster collaborative, proactive, and accountable ways of working
- Ensure teams are resourced and structured for success, partnering with department leads on staffing, training, and talent planning
- Motivating, recognizing, and rewarding outstanding performance both on an individual and team basis
- Serving as a thought leader on emerging media trends, industry shifts, and evolving consumer behavior, representing the agency’s point of view in senior-level client conversations, industry events, and partner meetings
- Providing regular reporting to the Managing Director on account health, opportunities, risks, and financial performance
You Must Have
- 15+ years of experience in client services or account leadership roles within advertising marketing or related industries working within Automotive, retail, or multi-location service industries
- 5+ years experience leading and managing high-performing teams
- A strong track record of driving results across complex, high-stakes accounts with 8+ figure annual budgets
- Experience engaging with and advising client stakeholders
- Proven ability to lead cross-agency collaboration—guiding partner agencies on integrated strategy, planning, and measurement to ensure alignment and elevate outcomes
- Demonstrated success in driving revenue growth and account expansion
- Experience in integrated marketing solutions across digital and traditional channels
- Experience managing direct-to-consumer, performance-based media
- Deep understanding of client business challenges and the ability to craft solutions beyond campaign execution
- Strong commercial orientation with experience in understanding P&L for major accounts
- Understanding of data analytics and performance measurement frameworks
- Excellent presentation and communication skills with the ability to influence key stakeholders
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What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more.
Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.