Why You’ll Love This Role:
- You’ll own your region. Take full responsibility for growing Fi’s presence, building brand awareness, and driving adoption across your assigned state(s) or territory.
- You’ll build real connections. Engage with dog owners, pet businesses, and community leaders to make Fi a household name.
- You’ll drive meaningful impact. Help dog parents discover the best tech for their pups, improving safety, health, and connection.
- You’ll get creative. Form strategic partnerships, find innovative ways to get Fi into the hands (and onto the collars) of local dog lovers, and organize occasional events to build community engagement.
- You’ll be part of a fast-growing team. Work alongside a mission-driven startup that’s redefining the dog-human relationship.
What You'll Do:
- Develop and execute marketing and partnership plans that actually move the needle - think community-driven, high-impact strategies that resonate.
- Build and manage a pipeline of pet-friendly business partners (e.g., groomers, dog bars, dog-friendly retailers and services).
- Identify and pitch new business partners using Fi’s unique value proposition and partner data.
- Monitor and report on daily and weekly performance using internal dashboards and tools like Close CRM.
- Gather insights from the field to refine our approach and help shape Fi’s broader marketing and growth efforts.
What You'll Bring:
- Organized and goal-oriented—able to manage leads, track progress, and stay accountable to daily and monthly targets.
- Strong business acumen—you understand brand-building, partnerships, and how to translate awareness into action.
- Experience in sales, field marketing, partnerships, or community engagement (bonus points if you’ve worked in the pet space).
- A natural connector—great at building relationships and getting people excited about a brand.
- Self-starter mentality—you thrive in autonomy, know how to prioritize, and can execute without a playbook.
- Based in a major metro in the U.S. with reliable transportation and flexibility to move throughout your region.
- Tech-savvy—comfortable using email, Slack, spreadsheets, and CRM tools (bonus: Close CRM experience).
- Most importantly, a genuine love for dogs and the people who love them.
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What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
