Welcome to Fi.
We’re a passionate team from Square, Google, Peloton, Uber, and more, working to redefine the dog-human connection. Our mission? Harness cutting-edge technology to transform what it means to be a dog parent.
The pet industry has been stuck in the past for far too long, and we’re here to change that. At Fi, we’re combining expertise and innovation to improve the lives of millions of dogs across the U.S. Real-time location tracking, activity, sleep, and behavior monitoring – and that’s just the start.
The most exciting part? Bridging the communication gap between dogs and humans. Picture a world where you know how your dog feels in real time and how to keep them at their best. That’s the future we’re building at Fi.
If you thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives, we want you on the team. Together, let’s redefine the future of dog ownership – turning the “impossible” into “let me find a way.”
Fi is looking for City General Managers!
As a City General Manager for Fi, your mission is to champion our brand within local communities, spreading awareness and engagement among dog lovers. You'll have the autonomy to develop and implement creative strategies that resonate with pet owners, leveraging your initiative and local insights to make a meaningful impact.
We're searching for candidates located in Seattle/Portland, Austin, Los Angeles, or Boston. This role offers two full-time options: a 6-month contract with potential for permanent placement, or a direct full-time role. Both options entail working 40+ hours a week. The decision will depend on factors such as interview performance, experience, local market strategy, and our current organizational needs.
Responsibilities:
- Develop and execute field marketing plans tailored to each region's unique pet owner demographics.
- Engage with local dog owners, businesses, and pet organizations to promote Fi and build community relationships. Coordinate and participate in dog-friendly and human-only events, meetups, and sponsorships to connect with target audiences, including organizing hikes and off-leash events.
- Collaborate closely with the marketing team to align strategies and messaging with Fi's brand identity and objectives.
- Craft strategy, assess financial impact, and evaluate outcomes, all while actively engaging in fieldwork to forge partnerships and foster growth opportunities
- Gather and analyze feedback and data from field activities to continually refine and optimize marketing efforts.
- Cultivate partnerships with local pet influencers, shelters, and businesses to expand Fi's reach and impact.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or related field (preferred).
- Previous experience in field marketing, pet industry, or related roles is a bonus
- Excellent communication and interpersonal skills
- Located in one of the following major metropolitan areas: Seattle/Portland, Austin, Los Angeles, or Boston
- Ability to work autonomously and manage time efficiently, with flexibility for travel and reliable transportation within the assigned region.
- Local connections within your local community are a plus, but not required.
- Share a genuine love of dogs
What's in it for you?
- Unlimited Vacation
- Commuter Benefits
- Medical/Dental/Vision coverage
- FSA
- 401(k)
- Stocked Kitchen
- Team Lunches
- Perkspot Discounts
- Access to Talkspace, Kindbody, Peloton One, and Citibike
- $2,000 / month donated to dog-related charities (it's our #Barkback program)
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
What We Do
Fi is rethinking the relationship between dogs and humans.
We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.
Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
