City Business Lead

At Pakka, we are on a mission to create a regenerative future through sustainable packaging solutions. As India’s pioneering manufacturing B Corp, we develop compostable packaging products that replace single-use plastics while creating positive environmental and social impact. We are looking for passionate leaders who can accelerate our purpose while delivering profitable business growth.

The City Business Lead will be responsible for driving profitable business growth across the said market by expanding Pakka’s presence, developing strategic customer partnerships, strengthening distribution channels, and delivering exceptional customer experiences. The role requires a strong commercial mindset, market understanding, and the ability to build long-term relationships while championing sustainable packaging solutions.

·       Achieve assigned revenue, profitability, and market share targets for the city.

·       Develop and execute city-wise business plans aligned with organizational objectives.

·       Drive customer acquisition, retention, and account expansion initiatives.

·       Build a healthy sales pipeline and ensure predictable business growth.

·       Build strategic relationships with QSRs, HoReCa, distributors, retailers, institutional customers, and key decision-makers.

·       Deliver exceptional customer experience through proactive engagement and responsive service.

·       Resolve customer concerns effectively while strengthening long-term partnerships.

·       Identify, appoint, and develop high-potential distributors and channel partners.

·       Expand retail and institutional reach across the assigned geography.

·       Improve channel partner capability and performance through regular engagement and reviews.

·       Drive profitable growth through effective pricing, margin management, and commercial negotiations.

·       Evaluate customer profitability and prioritize high-value business opportunities.

·       Ensure commercially sound decisions aligned with organizational objectives.

·       Track competitor activities, industry trends, and emerging customer needs.

·       Identify new business opportunities, products, and market segments.

·       Support successful launch and adoption of new products within the city.

·       Monitor business dashboards and sales performance metrics.

·       Prepare accurate sales forecasts and business reports.

·       Use data-driven insights to improve business decisions and operational effectiveness.

·       Work closely with Marketing, Product Development, Supply Chain, Customer Experience, and Operations teams.

·       Represent Pakka’s brand purpose and sustainability values in every customer interaction.

·       Contribute to city-level business planning and strategic initiatives.

·       Strong understanding of compostable packaging solutions and sustainability.

·       Knowledge of QSR, HoReCa, Food Service, Institutional Sales, and Distribution ecosystems.

·       Strategic B2B sales and business development capabilities.

·       Commercial and financial acumen.

·       Territory planning and channel management.

·       Customer relationship management and key account handling.

·       Market intelligence and competitive analysis.

·       Data analysis, forecasting, and business reporting.

·       Product launch and market development.

·       Stakeholder management and cross-functional collaboration.

·       6–10 years of experience in B2B Sales, Business Development, Key Account Management, or Channel Sales.

·       Experience in packaging, FMCG, food service, paper products, sustainability, industrial products, or related industries is preferred.

·       Demonstrated success in achieving revenue and profitability targets.

·       Experience in managing distributors and institutional customers.

·       Bachelor’s degree in Engineering, Business, Marketing, or a related discipline.

·       MBA (Sales/Marketing) preferred.

·       Be part of India’s leading regenerative packaging company.

·       Drive meaningful environmental impact through sustainable innovation.

·       Work in a purpose-driven, values-led organization.

·       Build and lead high-impact business initiatives with significant growth opportunities.