Product Marketing Manager - I&E

Reposted 10 Days Ago
Be an Early Applicant
Shenzhen, Guangdong, CHN
In-Office
Senior level
Semiconductor • Manufacturing
The Role
Responsible for product marketing and technical promotion of Industrial & Energy silicon carbide products. Requires customer interaction, technical presentations, and collaboration with internal teams on product specifications and commercialization.
Summary Generated by Built In

Wolfspeed is looking for a Regional Marketing Engineer for CHK who will be responsible for product marketing and technical marketing of our Industrial & Energy silicon carbide (SiC) power portfolio. The portfolio covers everything from 1Ω bare die all the way up to 1500A 3.3 kV Power Modules. The position focuses on promoting existing and new products with existing and future customers and working with the internal technical and operations organizations in conjunction with inside and outside sales to eliminate technical barriers and accelerate products to market.

General Position Description

This position requires a candidate with the creativity, vision, and detail to breakdown and match customer requirements with internal technical capabilities and find new and innovative ways to solve problems. The right candidate could have a significant impact in driving new and existing products into the market. The position interacts directly with our power customers and internal team, operations personnel, R&D, and commercial sales to deliver the right products to the right customer at the right time.

Position Responsibilities

  • Understand key markets for the region and generate technical collateral to help translate product specifications to customer wants and needs
  • Lead technical presentations with customers and sales on technical issues related to the products and applications
  • Champion customer requirements, identify gaps, and accelerate commercialization of SiC products for the region
  • Awareness of market trends and directions from Voice of the Customer and publication review
  • Be an expert on competitors’ capabilities and product positioning in the market while understanding the end market uses and requirements
  • Work with sales and the product team on product specifications for special business opportunities
  • Interface with R&D, NPI engineering, Production/Operations, and Quality to ensure customer requirements are met and exceeded
  • Work with the Product Management team on wew product roadmap understanding and initial product definition
  • Generation and distribution of sales tools, application notes and/or technical guidelines
  • Field and customer training; establish ongoing methodology and processes
  • Understand cost models to support product pricing strategies

Position Requirements

  • Degree in Electrical Engineering, or similar technical degree
  • 7-10 years of semiconductor product management, product marketing and/or applications engineering
  • Good general knowledge of both the sales and semiconductor product manufacturing processes
  • Proven ability to influence cross-functional teams without formal authority
  • Strong verbal, written, and presentation communications skills to a broad audience of influences
  • Willingness to travel, including internationally as necessary
  • Self-motivated with strong drive to achieve business objectives
  • Ability to blend the technical and commercial to deliver a balanced approach to problems
  • Strong analytical skills and experience

Highly preferred skills and certifications:

  • Master’s Degree in Electrical Engineering, or similar technical degree
  • Knowledge of wide bandgap semiconductors
  • System level power electronics knowledge
  • Experience supporting customers, direct sales and distribution sales partners
  • Experience with new product launch and new business development
  • Understanding and implementation of multiple marketing tools and approaches
  • Understanding of basic semiconductor device technology and assembly

Skills Required

  • Degree in Electrical Engineering or similar technical degree
  • 7-10 years of semiconductor product management, product marketing, and/or applications engineering
  • Good general knowledge of both sales and semiconductor product manufacturing processes
  • Proven ability to influence cross-functional teams without formal authority
  • Strong verbal, written, and presentation communications skills to a broad audience

Cree Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cree and has not been reviewed or approved by Cree.

  • Fair & Transparent Compensation Pay is often described as fair or decent in technician and operator roles. Compensation in some project management and security supervision roles is characterized as good.
  • Healthcare Strength Benefits include medical, dental, and vision coverage with HSA, FSA, and HRA options, plus EAP support. Wellness resources are highlighted alongside core health plans.
  • Parental & Family Support The package includes six weeks of paid parental leave and adoption assistance. Leave applies to new birth, adoption, and foster placement.

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The Company
HQ: Racine, WI
2,773 Employees
Year Founded: 1987

What We Do

Cree | Wolfspeed is the global leader in silicon carbide technology and production, leading the worldwide transition from silicon to silicon carbide. Our product portfolio provides disruptive technology solutions that support a more efficient, sustainable future including electric vehicles, fast charging, 5G, power supplies, renewable energy and storage, as well as aerospace and defense. Our people are dedicated to driving a significant shift in the technology sector and creating a global semiconductor powerhouse. For additional product and Company information, visit www.cree.com.

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