Chief Revenue Officer

Posted 6 Days Ago
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San Luis Obispo, CA
224K-336K Annually
Senior level
Automotive
The Role
The Chief Revenue Officer is responsible for developing strategies to drive revenue through the company's commercial and Department of Defense brands, mentoring the Sales and Marketing team, managing the sales process, and collaborating with various departments to ensure consistent sales and effective resource allocation.
Summary Generated by Built In

Trust Automation

Trust Automation has over 30 years of experience  in OEM Semiconductor Capital Equipment, Department of Defense, and General Industrial Automation industries. Our major focuses of expertise are in the following areas where we have custom design, prototype, and volume manufacturing experience and capacity.

High performance electric motors, Axial, Radial, Transverse, Linear flux

High efficiency power electronics, 2Ph & 3Ph DC, AC, Sensorless, FOC, AC Inverter, DC-DC converters, multi-axis power systems

Advanced Control and Trajectory engines for motion control

High performance electromechanical actuators, high precision, harsh environment, linear and rotary

High performance hybrid power systems

Electric power management systems

Leading C-UAS, Drone awareness and mitigation systems

Trust Automation is differentiated due to our blended Commercial and Defense businesses units operating out of the same facility and our ability to work both as a standard product company and a Department of Defense Prime Contractor. This ability to cross industries and pull technologies, techniques and design practices from outside of any given industry has fueled our high growth over the past 34 years. As we continue to grow and participate in larger and more complicated contracts our team is growing to include experienced Sales and Marketing leadership to help drive and sustain this growth.

Trust Automation is an equal opportunity employer and committed to attracting, hiring, developing, and retaining a skilled, productive, and diverse workforce, personnel with competencies and experience related to the regional and State population.  Every employee has an “at-will” relationship with Trust Automation.  This means that employment with Trust Automation is at the mutual consent of the employer and the employee and is subject to termination by either party at will, with or without cause or advance notice.

Job Summary

The Chief Revenue Officer’s (CRO) main responsibility is to provide the strategy and tactical expertise needed to leverage our Commercial and DoD Brands into the next series of opportunities and contracts. This includes mentorship of the Sales and Marketing team, developing strategies, identifying new products and creating roadmaps, global market research and sales efforts. Consistent sales that are long term with follow-up on sales which reduce risk of a sales gap between large programs is essential. The CRO needs to have experience in successfully managing a direct and in-direct sales team and working with that team to generate and follow-up on new and old opportunities and help manage customer expectations when lead time or program schedule is at risk. It is expected that the CRO will communicate the “why revenue” is changing and work collaboratively with Finance, Engineering, and Operations on balancing what we need to do, and what we can do. Additionally working with leadership and management on the best use of our resources at any given time to have consistent sales verses surges in sales with periods of sales gaps.

Duties and Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified, to perform the essential functions.

  • Create and execute strategic plans for sales and marketing teams to help us achieve our sales goals.
  • Analyze business tactics, performance data, pricing and sales strategies, market research data, and competitor products.
  • Develop sales strategies based on regional and global market research.
  • Ensure all marketing and sales strategies are in compliance with corporate governance policies and procedures.
  • Oversee the development of marketing collateral.
  • Establish and maintain relationships with key customers, suppliers, and partners.
  • Lead and manage the sales team to meet and exceed sales goals.
  • Analyze market trends and customer feedback to identify new opportunities and develop strategies to capitalize on them.
  • Prepare regular sales reports to track performance and make adjustments as needed.
  • Execute and monitor effective marketing campaigns.
  • Monitor the competitive landscape and develop strategies to stay ahead.
  • Set and manage the sales team budget.
  • Ensure compliance with all applicable laws and regulations.
  • Attend and participate in the weekly executive meetings including a written weekly update for the executive team.
  • Work with and manage the Sales, Marketing and Customer Service Departments as well as Outside Sales Rep Organizations and International Distributors.
  • In collaboration with CEO develop a strategic plan to advance the company’s values, objectives and sales revenue growth while maintaining a diversified portfolio of customers.
  • Ensure profitability and measured growth as an organization.
  • Partner with operations to ensure sales achievements, production efficiency, quality, service effectiveness, brand awareness and efficient resource allocation to achieve desired ROI.
  • Responsible for entire Sales Cycle to include collaboration with engineering, supply chain, quality and finance departments.
  • Strategic planning with Sales Rep Organizations and Distributors to improve sales and profitability in those territories.
  • Strategic planning and execution with Senior Management and Management Teams.
  • Work with CTO on product approach and viability.
  • Conceive and execute on new tools or systems which improve processes on the sales side or improve usability for both sales and other company leadership.
  • In times of absence of the CEO and CTO work with the COO, Senior Business Advisor and BOD to make effective and appropriate decisions for the wellbeing of the company and its employees.
  • Collaborate with the Finance department to create and manage sales goals and budgets.
  • Develop strategies and tactics for increasing market share within existing accounts and markets.
  • Develop and implement annual business plans and manage the monthly, quarterly and annual expense and revenue budgets.
  • Provide leadership, direction and management to the customer service, marketing and sales teams in a manner that ensures exceptional service to all stakeholders and that produces market differentiation and competitive advantage.
  • Establish clear sales metrics and benchmarks for measuring progress and maintaining focus; creates a companywide marketing reporting function that can rack, measure and analyze performance.
  • Develop a strong team. Coach, mentor and develop existing professionals
  • Participate in the identity verification process to access secure client or government portals by authorizing certified supplier management platforms to obtain information from your personal credit profile or other information, solely to verify your identity

Supervisory Responsibilities

  • Oversee the Customer Service department and the Manager of Customer Service and Sales with goals and outcomes.
  • Manage the VPs of each market segment in Business Development’s goals and outcomes.

Position Requirements

  • Proficient in financial terminology, understanding, and analysis.
  • Measurable success in establishing and executing sales and marketing budget and action plans.
  • Knowledge of industry trends and competitors
  • Excellent communication, negotiation and leadership skills.
  • Strong organizational, analytical, and problem-solving skills.
  • Bachelor’s Degree in Business Administration, Finance, or relevant area required; MBA preferred.
  • A minimum of 15 years of marketing and sales experience with a demonstrated track record of accomplishments.
  • Strong leadership skills, able to lead change, mentor and motivate individuals.
  • Great track record of hiring and growing sales, marketing and customer service teams.
  • Firsthand experience strategizing and negotiating complex sales deals.
  • Ability to operate at both a strategic/conceptual level and at a detailed, operational level.
  • Metrics driven; highly disciplined.
  • Must have strong interpersonal skills, maturity and good judgment and be capable of communicating with a diverse range of individuals.
  • A hands-on, action-oriented approach that fits well with the entrepreneurial, fast-paced culture.
  • Engaging leadership style that builds and sustains credibility with staff, colleagues, clients and other stakeholders.
  • Broad functional experience in areas of strategic planning and marketing.
  • Preferred Experience: Proven track record of driving revenue growth within the Department of Defense and/or Federal government sectors, including navigating government contracting, compliance, and procurement processes. Will bring expertise in developing strategic partnerships and scaling business opportunities in these arenas to support ongoing growth and expansion efforts

Physical Requirements

  • Hearing and speaking to exchange information in person, on the telephone or virtually
  • Dexterity of hands, fingers, and wrist to operate a computer keyboard, calculator or assemble/manufacture intricate items
  • Seeing to read a variety of materials
  • Sitting or standing for extended period of time
  • Physical agility to lift 30 pounds to shoulder height
  • Physical agility to lift, carry, push, or pull objects

Pay/Salary Information

Salary range for this position is $224,000.00 to $336,000.00 Annual Salary  


By submitting your application, you acknowledge that you have read and understand the information provided within. You certify that the information contained in this application is correct to the best of your knowledge. You understand that to falsify information is grounds for refusing to hire, or for discharge should you be hired. 

The Company
HQ: San Luis Obispo, CA
92 Employees
On-site Workplace
Year Founded: 1990

What We Do

Trust Automation has 25 years of experience in custom; motors, linear drives, digital drives and systems which meet the unique needs of its customers in the Defense, Semiconductor, Industrial Automation, Greentech and Medical industries. Its product line includes; motors, linear drives, digital drives custom assemblies and products to fit unique applications and ground-up system design and manufacturing solutions. As of today, Trust Automation has grown to a 50,000 square foot facility that supports its 70+ team of engineers, designers, manufacturers and customer service employees.

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