Revenue growth in production horticulture depends on aligning seasonal supply, pricing, distribution, and customer demand with precision. The Chief Revenue Officer will lead this effort across a portfolio spanning nursery, greenhouse, and field crop categories, serving grower, wholesale, and retail channels with complex, perishable product lines.
Charged with building the commercial infrastructure for sustained growth, the CRO will define channel strategy, expand broker and distributor networks, and increase penetration of national accounts. The position calls for a hands-on commercial executive with experience creating revenue programs from the ground up and a strong command of the channel economics, pricing pressures, and margin dynamics unique to perishable categories.
KEY LEADERSHIP MANDATES
P&L Ownership: Own the full revenue P&L with direct accountability for top-line growth, channel margin, and net-new account acquisition across all distribution tiers.
Channel Strategy: Design and execute a multi-channel go-to-market strategy spanning grower, wholesale, retail, and broker distribution with discipline around pricing integrity and margin protection.
Broker & Distributor Network: Build and manage a high-performance broker and distributor network, driving coverage, accountability, and velocity across regional and national markets.
National Account Penetration: Lead direct relationships with Tier-1 retail buyers, grocery chains, and mass market accounts to capture new distribution and expand shelf presence.
Revenue Forecasting & Discipline: Institutionalize forecast accuracy, pipeline management, and sales performance metrics that connect revenue activity to margin outcomes.
Seasonal Category Management: Drive category planning, promotional strategy, and inventory alignment for perishable, seasonal SKUs where timing determines profitability.
Team Leadership: Build and develop a high-accountability commercial team — eliminating coattail riders and installing a culture of new business production.
Market Intelligence: Own competitive intelligence, pricing benchmarking, and demand signal monitoring to position the organization ahead of market shifts.
IDEAL EXECUTIVE PROFILE
The successful candidate is a senior commercial leader with a verifiable record of building revenue in perishable, seasonal, or agricultural product categories. You have owned a sales P&L, developed broker and distributor networks, and penetrated Tier-1 retail and wholesale accounts with demonstrated new door acquisition — not inherited distribution. You understand the economics of perishable categories and bring the discipline to protect margin while driving volume.
WHAT MAKES THIS OPPORTUNITY DISTINCT
This role offers command of the full revenue function in a high-growth horticulture and agriculture platform with established production infrastructure and channel relationships. You will have the autonomy to architect the go-to-market strategy and build the commercial team. It is a high-accountability, high-reward seat for a revenue leader ready to own the number.
Skills Required
- P&L ownership for revenue, margin, and account acquisition
- Design and execute multi-channel go-to-market and channel strategy
- Experience building and managing broker and distributor networks
- Proven success penetrating Tier-1 retail, grocery, and mass market accounts
- Institutionalize revenue forecasting, pipeline management, and sales metrics
- Seasonal category planning and inventory alignment for perishable SKUs
- Track record of creating revenue programs from the ground up
- Deep understanding of perishable category economics, pricing, and margin protection
- Ability to build and lead a high-accountability commercial team
- Market intelligence, competitive pricing benchmarking, and demand signal monitoring
- Experience across nursery, greenhouse, and field crop categories preferred
What We Do
The J Jewish Community Center of Greater Kansas City is a community-centered organization serving the greater Kansas City area. It provides fitness and sports facilities, indoor and outdoor pools, childcare, classes, and theater performances, along with other programs and activities. The organization also offers employee memberships to local companies, supporting wellness, recreation, family services, and community engagement through inclusive, accessible programming for all ages.
