Chief Membership Development Officer

Posted Yesterday
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Tampa, FL, USA
In-Office
Expert/Leader
Healthtech • Social Impact
The Role
Leads enterprise-wide membership growth, retention, revenue diversification, education, communications, governance, and organizational strategy across Shriners International and affiliated organizations. Oversees membership systems, programs, staff, volunteers, boards, committees, budgets, and strategic initiatives. Develops the organization’s brand and value proposition, supports leadership development, manages stakeholder relationships, and reports growth and financial outcomes to executive leadership and the board. International, national, and regional travel is required.
Summary Generated by Built In

Shriners International is a fraternity based on fun, fellowship and the Masonic principles of brotherly love, relief and truth. The possibilities for having fun as a Shriner are endless. Our local Shrine Centers (chapters) around the world have thousands of activity-based clubs, units and events that provide ways for members to connect with each other in a fun environment. A unique aspect of our local chapters is that creativity is encouraged, and if a club for a particular activity doesn’t exist, members are empowered to create one.

The Chief Membership Development Officer is responsible for the strategy (planning, development, implementation and evaluation) for enterprise-wide systems, processes, and projects to achieve fraternal growth through the coordination and activation of staff, volunteers, strategic partners, and resources as available within three organizations, Shriners International, Shriners International Education Foundation, and Shriners Hospital for Children.


The Officer will design and lead a comprehensive international membership strategy, which includes managing and deploying technology solutions, marketing and communications, component relations, project management, education, governance, and accounting to increase the quality and quantity of members, enhance the image and brand of Shriners International within the masonic community, and increase relevancy within the general public.


The Officer is responsible for sustaining and growing the organization's primary revenue stream of eight million dollars, Per Capita, executing a centralized dues renewal campaign to motivate membership renewal (retention) through the collection of over twenty million dollars in revenue on behalf of the federation, and seeking methods to diversify revenue including the monetization of SI as a brand (e.g. eStore).


The Officer will lead the development and growth of Shriners International Education Foundation's strategy as a critical tool to increase leadership capacity, re-establish the brand within Masonry, expand non-dues revenue, and recruit new members, as well as design and drive specific learning, engagement, and revenue outcomes by deploying new learning systems, programs, and events.


The Officer will oversees development and implementation of membership support functions for the headquarters of Shriners International and for temples, associations, clubs and members throughout the world including conducting speeches and presentations on behalf of the organization and serving as the primary staff liaison to four Board Committees.


The Officer will serve as a nonprofit, strategy, and governance resource for other departments and the Board, as well as provide counsel and direct resources to projects and initiatives as requested by the Office of the EVP.

Key Responsibilities:
  • Responsible for creating, implementing and measuring the success of Enterprise-wide systems, processes, and projects to achieve organizational growth through the coordination and activation of staff, volunteers, strategic partners, and resources as available within three organizations, Shriners International, Shriners International Education Foundation, and Shriners Hospital for Children; and
  • Sustaining and growing the organization's primary revenue stream of eight million dollars, Per Capita, executing a centralized dues renewal campaign to motivate membership renewal (retention) through the collection of over twenty million dollars in revenue on behalf of the federation, and seeking methods to diversify revenue including the monetization of SI as a brand (e.g. eStore).
  • Work with the Boards, senior staff, other staff and volunteers develop and maintain a strategic perspective based on collecting and to analyzing several key inputs including, trends in adjacent sectors, current status in Masonry, constituent requests and satisfaction, constituents weakness and gaps in performance, and external business disruptions to inform and direct organizational direction, program and services investment, and decision-making; and
  • Ensure the overall health and vitality of Shriners International and Shriners International Education Foundation through exceptionally effective programs and communications designed to create strong value proposition.
  • Serve the primary liaison with the Imperial Membership Executive Committee, Futures Committee, the International Development Committee, the DeMolay Committee, and Imperial RMD's to identify and facilitate strategic direction, programs and events.
  • Ensure articulation of the desired image and position of Shriners International to assure consistent communication of the image, brand and position of Shriner members throughout the respective organizations and communications of image, brand and position of Shrine members to all constituencies, both internal and external.
  • Develop and coordinate a system(s) to gather intelligence, feedback, and input on the quality of fraternal, membership, and education programs, services and communications from key constituencies of Shriners International.
  • Identify and deploy a strategy to develop fraternal, membership, and education related products and services which can advance the position of temples, associations, clubs, units, members, and spouses of Shriners International operated throughout the world.
  • Identify and develop opportunities to enhance the value proposition of membership, strategic partners, and participation in the Shrine and Shriners International.
  • Establish and maintain a climate that attracts, retains and motivates top quality personnel, both paid and volunteer.
  • Establish and maintain a culture of exceptional productivity, hard work and passionate commitment to the mission of Shriners International.
  • Develop, implement and monitor management Shriners International communications systems and procedures necessary for the smooth operation to advance the growth of the organization.
  • Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel, both paid and volunteer to advance the organization's key focus areas.
  • Ensure effective management and communication within the Office of Membership Development and adjacent departments with provision for succession planning.
  • Effectively equip volunteers and staff so that they can act in accordance with the mission and values of Shriners International by:
  • Transmitting the values, vision and direction of Shriners International and Shriners International Education Foundation;
  • Communicating the history, mission and purposes of Shriners Hospitals for Children and Shriners International;
  • Enhancing and utilizing the skills, expertise, experience and insights of people;
  • Clearly communicating expectations and clarifying roles and relationships;
  • Encouraging an environment of knowledge, learning and discernment;
  • Anticipating conflicts and facilitating prompt resolution;
  • Encouraging an environment which values productive action and creative thinking rather than risk and blame avoidance;
  • Encouraging an environment which rewards multi-disciplinary collaboration and responsibility and rewards for the result of the team;
  • Establish the ability of each to grow, accept larger responsibilities and to be successful.
  • Keep informed of developments in the field of membership development, fraternal management, and association management as related to non-profit management and governance in order to assist in providing Shriners International and Shriners International Education Foundation with initiative and innovation in support of its mission.
  • Responsible for the achievement of organization growth, including membership goals, education goals, and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Executive Vice President and Board of Directors.
  • Develop short term and long-term plans and budgets for organization growth including the interrelation between membership systems and projects that leverage technology, communications, accounting, and governance to succeed. Monitor progress, evaluate performance and report results to the Executive Vice President.
  • Recommend and obtain agreement in support of short-term and long-term strategy, goals and objectives for Shriners International to the Executive Vice President.

International, national and regional travel is required of this position. A valid passport or the ability to obtain a passport is required.


Required Qualifications:

  • 10 years of related work experience
  • 7 Years volunteer management experience
  • 5 years of strategy and Board Governance experience, including

demonstrating a progressively expanding scope of work responsibilities and a track record of proven success in improving organization outcomes through strategic membership development planning, systems development, education, project management, personnel management and support of projects or tasks directed or controlled by others; successfully working and leading collaboratively as part of a multi-disciplinary team; knowledge and understanding of the principles of working with volunteers; and a strong background in governance including component relations and board management.

  • As a Senior membership position within the Shrine fraternity, accordingly the candidate should be a male capable of becoming a member of Shriners International;
  • The successful candidate is, or will become, a member of Shriners International within one year of the date of hire as a condition of employment
  • Bachelor's Degree in Communication, Business or a related field. (Equivalent years of related work experience may be considered in absence of a Bachelor's Degree)

Preferred Qualifications:

  • Ability to speak and understand Spanish
  • Knowledge of Masonic and Shrine history, principles, customs and applicable governance rules
  • Project Management Professional (PMP) certification from Project Management Institute
  • Certified Meeting Planner from Events Industry Council

Skills Required

  • 10 years of related work experience
  • 7 years of volunteer management experience
  • 5 years of strategy and board governance experience
  • Progressively expanding work responsibilities and a record of improving organizational outcomes through membership development, systems development, education, project management, personnel management, and cross-functional collaboration
  • Knowledge and understanding of working with volunteers
  • Strong background in governance, component relations, and board management
  • Male candidate capable of becoming a member of Shriners International
  • Become a member of Shriners International within one year of hire
  • Bachelor’s degree in Communication, Business, or a related field, unless equivalent related work experience is accepted
  • Ability to speak and understand Spanish
  • Knowledge of Masonic and Shrine history, principles, customs, and governance rules
  • Project Management Professional certification
  • Certified Meeting Planner certification
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The Company
HQ: Tampa, FL
1,500 Employees
Year Founded: 1922

What We Do

Shriners Children’s is a nonprofit pediatric healthcare system providing specialized medical care through hospitals, outpatient clinics, ambulatory care centers, and outreach locations. Its mission is to deliver compassionate, high-quality, family-centered care, regardless of a family’s ability to pay or insurance status. The organization also advances pediatric research and multidisciplinary education to improve children’s health, quality of life, and long-term outcomes.

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