The Role
Lead D2C marketing for an eLearning/SaaS company to drive customer acquisition, scale revenue, and improve the full customer journey. Own performance media, paid search, direct response, email, video and sales copy strategy; build and coach a small high-performance marketing and sales team; align marketing with operations, coaching, events, technology, analytics, sales, and customer success to sustain profitable growth.
Summary Generated by Built In
CMO remote based USA job opening (VP Marketing or Senior Directors welcome to apply), for a small business in online training courses, eLearning, SaaS and coaching services with expertise in teaching individual entrepreneurs and small business owners. Headquartered in the Mid-Northeast; the team is entirely remote USA home office based and enjoy and excellent culture with a low staff turnover.
We invite candidates who have been responsible for the D2C growth of similar companies at least once, if not multiple times before.
You will have expertise in the D2C top of online sales funnel, customer / client acquisition strategies and tactics that produced the exponential growth from performance media, paid search, direct response advertising and marketing, email, with video, short, long form sales copy, story telling, benefit selling, and testimonials that convert to excellent ROI and ROAS, with the support of sales development representatives.
While affiliates, partnerships, and word of mouth referrals are still important, using direct to customer tactics, from a small yet brilliant internal marketing and sales team, through your hands on leadership, both the brand awareness will be more sustainably developed in a compliant way, in addition to directly sourced leads who become satisfied clients.
You will also understand all the touch points in the entire customer journey and make a major contribution to the transformation of operations, coaching and training, events, technology, data/analytics, sales, customer service support and success.
If you can answer yes, please apply:
- Have you worked as a full-time employee in a senior marketing role, at 2 companies for 3-5+ years each or at least one?
- Did any of those companies profitably double and double again sales revenue in a few years each time? Eg, approximately <$20MM to $40MM or $70MM or higher?
- Did you successfully target individuals? Experienced entrepreneurs and first time business owners, to part with $2K-$40K+ per event or annual mastermind / masterclass membership with 1-2-1 coaching, 1-2-Many online training courses and live events?
- You are ideally looking for an opportunity that will keep you inspired and motivated potentially for the next several years rather than a short stop gap or stepping stone to something else in the near future
Please apply and for those meeting the BluZinc A-Player Criteria, Jonathan Pearson will be in touch exclusively on behalf of this client to discuss them further and ask about your experienced, needs and aspirations. This is a confidential retained search by BluZinc.
Skills Required
- Proven responsibility for D2C growth at least once (ideally multiple times)
- Experience with top-of-funnel customer acquisition using performance media, paid search, direct response advertising, and paid channels
- Expertise in email marketing, video (short and long form), sales copy, storytelling, benefit selling, and testimonial-driven conversions
- Track record of delivering excellent ROI and ROAS from paid and direct response campaigns
- Experience leading a small internal marketing and sales team, hands-on leadership and coaching
- Understanding and ownership of the entire customer journey and cross-functional transformation (operations, coaching, events, tech, data/analytics, sales, customer service)
- Senior marketing experience as a full-time employee at two companies for 3-5+ years each or equivalent (one strong tenure acceptable)
- History of profitably doubling company sales (examples: <$20M to $40M or $70M+)
- Experience selling to individual entrepreneurs/first-time business owners with high-ticket offerings ($2K–$40K+) including events, memberships, and coaching
- Willingness to commit for multiple years and be a long-term cultural fit
- Remote USA-based (team is entirely remote within the USA)
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The Company
What We Do
BluZinc is a transformational growth consultancy powered by expert people. Founded in 2015, it supports organizations through people strategy, executive recruitment, senior appointments, interim management, and advisory consulting. The firm serves clients across wellness, fitness, fashion, food and beverage, health, supplements, fintech, training, coaching, eLearning, SaaS, and BPO customer services, helping them scale their organizations and leadership capabilities for sustainable growth.
