Chief Growth Officer (CGO)

Who We Are

Newfold Digital is a leading web technology company serving millions of customers globally through a portfolio of iconic brands, including Bluehost, HostGator, Domain.com, Network Solutions, Register.com, and Web.com.

We help entrepreneurs and small businesses build, manage, and grow their digital presence. As AI reshapes how businesses build, discover, operate, and engage with customers, we are evolving our platforms and partnerships to help define the next generation of technology for SMBs.

The Opportunity

Network Solutions is seeking a seasoned, performance-driven executive to join the company as Chief Growth Officer (CGO). This executive will lead the organization's go-to-market execution and drive sustainable revenue growth.

The CGO will be responsible for:

• Aligning company resources to growth objectives

• Defining differentiated go-to-market strategies

• Leading customer acquisition, retention, and development efforts

• Delivering against revenue performance goals

What You’ll Do & How You’ll Make Your Mark

The successful candidate will have the following attributes:

• Significant E-Commerce experience in high volume transaction business environments

• The ability to execute programs across multiple channels including, Storefronts, Customer Service/Tele-Sales, Chat, Partnerships

• The ability to lead/manage a portfolio of brands

• Demonstrated experience with mass market focused, subscription-based business models

• Successful track record in leading new customer acquisition, cross-sell/up-sell, and retention for a business at least $500m to $1.0B in scale

• Strategic understanding of customer segmentation and customer journeys

• Experience in leading stagnant businesses to growth

• Data driven – has led marketing analytics teams and effectively turned marketing data into insights that drive program execution for acquiring, retaining, and developing customers

• Has worked in the PE world and thrives in the fast-paced environment  

• Strong leader and motivator of talent

The success of the CGO is measured by revenue performance and he/she is responsible for new customer acquisition, customer retention, and customer growth.  The CGO leads the efforts of the marketing, sales, and customer service teams ensuring that customer processes deliver an effective end-to-end customer experience.

The CGO KPIs include the following revenue driving metrics:

• Volumes. Amount of customer acquisition as well as the % penetration in SMB markets, segments, and accounts

• Velocity. The speed and efficiency of conversions though the marketing and sales funnel

• Value. The lifetime value of the customer across conversion rate, deal value, retention rate, and cross-sell success

• Specific Metrics Include but not Limited to: Gross Adds, Net Adds, MRR, ARPU, CLV, Channel performance metrics (Traffic, Conversion), NPS

CGO Roles & Responsibilities:

The CGO reports to the Chief Executive Officer and works closely with colleagues as a member of the Executive management team. The CGO is responsible for all revenue operations – executing against the company’s revenue strategy, revenue systems, and revenue programs.  The CGO will collaborate with the Chief Product Officer and Chief Customer Officer on Product prioritization and Channel Performance/expectations

Revenue Strategy Responsibilities

The CGO is responsible to select the right markets based on competitive positioning and isolate buyers to engage.  He/She will ensure that offerings are competitive, positioned effectively, and will identify optimal ways to access the market for each chosen customer segment. Activities the CGO oversees include:

• Drive execution against strategic initiatives, plans and programs across all brands.

• Defining customer segmentation and customer journeys, across all brands, using data-driven insights.

• Setting brand specific top-down goals and metrics based on both internal goals and external market opportunities in selected markets.

• Partnering with product teams to define differentiated offerings.

• Continuously developing and refining offer value propositions and differentiated positioning.

• Articulating solutions and products value differentiators across all brands.

• Defining go-to-market models across offers and segments to access buyers, customers, and influencers.

• Managing a portfolio of programs to attract, engage and convert prospective customers.

Revenue Systems Responsibilities

The CGO will manage revenue operations.  He/she will ensure that teams are enabled with the right technology stack, organizational structures, and sales and marketing (revenue) processes tailored for each customer segment. Activities include overseeing:

• Establishing and maintaining brand touchpoints – including websites, social channels, and marketplace outposts –  to engage buyers across segments.

• Integrating the revenue technology stack including marketing automation, salesforce automation/ CRM, digital channels (e.g. web and social), business intelligence, and customer data platform.

• Implementing predictable, repeatable, and scalable sales and marketing processes.

• Attracting, hiring, training, and retaining top sales and marketing talent - building a performance driven culture.

• Structuring and managing successful relationships with reseller partners.

Revenue Programs Responsibilities

The CGO will oversee campaign design and execution for marketing and sales campaigns.  He/she will work with product and delivery teams to ensure customer execution results in reduced churn, customer retention, and increased cross-sell and upsell.   Activities include overseeing:

• Executing target marketing programs using content and experiences to generate demand within target customer segments and drive customer acquisition metrics.

• Managing marketing program spend ensuring maximum ROI on program spend.

• Ensure that brand storefronts are fresh, compelling, and enhance the customer experience.

• Overseeing marketing execution to deliver customer engagement programs.

• Managing sales teams,  channel activities, and competencies to sell products and services

• Ensuring customer service teams are executing effectively to maximize acquisition, retention, up-sell, and cross-sell.

Professional Experience and Capabilities:

• Has a proven track record of  leading and managing a company’s end-to-end revenue value chain demonstrating a leadership style that is numbers-driven, collaborative, and inspirational. The CGO brings a broader, strategic full-funnel perspective, recognizing that revenue performance requires execution of orchestrated experiences across end-to-end buyer journeys using digital channels.

• Is skilled in consulting and advising the Chief Executive Officer, Executive leadership, Board of Directors, leadership teams, and other key stakeholders with regard to the overall strategic direction in support of the growth objectives of the business. 

• Has substantive experience providing guidance and leadership to large, global teams: demonstrated exceptional talent management in an organization of a similar scale; experienced in building, leading, developing and retaining a high performing team; provides clear performance expectations and ensures individuals goals are linked to business and company objectives; fosters a positive work environment and serves as an aspirational model of professionalism and high integrity. Has experience selecting and managing external consultants seamlessly and efficiently.

• Has  SMB markets expertise and understands  digital presence challenges and opportunities  unique to each segment of the markets. 

• Has a successful track record in deploying Digital Marketing, AI, and Martech within the SMB markets.  

• Strong judgment. Has experience with crises and/or business disruption, proven ability to navigate complex situations.

• Has intellectual agility and curiosity complemented by a high level of financial and business acumen.

• Has the ability to thrive in fast-paced and challenging environments.

Education:  Candidates must possess an undergraduate degree from an accredited university with an advanced business degree highly preferred.   

Why You’ll Love Us

We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems. Newfold has millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world.

• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Newfold.

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.