The Role
The Chief Growth Hacker will define and execute strategic marketing concepts, enhance brand positioning, drive lead generation, and analyze market performance for Treel's AI-native SaaS platform.
Summary Generated by Built In
Treel is an AI-native SaaS platform that dramatically increases sales and retention outcomes for direct sales and DTC brands.
The platform includes four modules: PULSE (proactive AI engagement chatbot), BEACON (AI-powered dashboards and virtual office), COACH (team development), STOREFRONT (customer experience management).
We're at the moment between "promising product" and "real revenue company." This role is the difference.
The mission
We're at the moment between "promising product" and "real revenue company." This role is the difference.
The mission
Tell the world about us.
This person knows and feels the market better than anyone inside the team. They arrive with their own concept of how to tell the Treel story — and own its execution.
Not an executor. A strategic partner to the CEO who owns growth as their domain. The thinking process: concept → experiments → outcomes.
This person knows and feels the market better than anyone inside the team. They arrive with their own concept of how to tell the Treel story — and own its execution.
Not an executor. A strategic partner to the CEO who owns growth as their domain. The thinking process: concept → experiments → outcomes.
What you'll own:
- Positioning No one on the team understands better than you how the market perceives our products — and how that needs to change. You form your own vision of how to tell the Treel story, and you take full responsibility for making that vision work.
- Presence and content The CEO has a voice and an audience. Your job is to turn that into a system that generates the right leads. How exactly — that's your call.
- Market reach Ads, landing pages, channels — these are tools. You decide which ones to use and how, so the right people discover Treel at the right moment. One metric: qualified demos.
- Analytics as a compass You know what's working — and why. Not because you monitor dashboards, but because you understand the market and constantly test hypotheses.
What's not in your scope
Cold outreach — email sequences and LinkedIn automation — is handled by a specialized agency. You have strategic influence over messaging and targeting, but you don't build the pipeline by hand.
Live demos and closing calls — CEO and CTO. Product development, pricing, customer success — separate roles.
Live demos and closing calls — CEO and CTO. Product development, pricing, customer success — separate roles.
Skills, Knowledge and Expertise
What truly matters
- Strategic thinking: you build concepts, you don't execute other people's
- AI-native: LLM tools, automation, modern stack — your natural way of working
- English strong enough to work with content and communicate with the market
Strong advantage
- B2B SaaS marketing or growth experience, especially in US/UK/EU markets
- Understanding of direct sales, MLM, or DTC/ecommerce as a target audience
- Hands-on experience with LinkedIn Ads, Google Ads, and landing pages
- Familiarity with tools: Apollo, HubSpot or equivalents, Webflow or no-code landing builders
- Experience building or managing a content strategy for a B2B brand
About
Techery is a digital innovation software company focused on consumer behavior and automation. We empower non-tech companies to transform and become technologically future-proof.Our approach integrates culture, processes, tools, and platforms, enabling rapid development, frequent releases, and continuous innovation, increasingly through intelligent automation and AI-driven insights.🌟What sets us apart?People-First Culture: we believe our best perk is amazing people. Our rigorous (but friendly!) interview process ensures a strong alignment of goals and values, fostering a positive and productive environment. We value soft skills as much as technical expertise. To ensure a smooth transition, we have a specialized onboarding program that helps new team members quickly integrate into our working environment and contribute effectively to projects. The program's effectiveness has been proven by the successful integration of many newcomers over the past year.Innovation & Agility: our approach combines culture, processes, tools, and platforms to enable rapid development and continuous innovation. Effectiveness drives our processes, encouraging us to continuously seek improvements in productivity.Values-Driven: Techery cultivates a workplace defined by empathy, transparency, and effectiveness. We are bold in our pursuit of innovation, taking calculated risks to achieve exceptional results. With a passionate commitment to excellence and customer success, we embrace adaptability and inclusivity, valuing diverse perspectives and continuous learning to build impactful solutions.Flexible & Welcoming: we embrace a hybrid work model, encouraging in-office collaboration while providing flexibility. We want our team to have comfortable workspaces that foster better decision-making, build strong colleague relationships, and cultivate a sense of belonging. Our company actively supports the inclusion of veterans and individuals with disabilities. Candidates from these groups who meet the job requirements are given priority consideration.Our offices are 🦮 pet-friendly, reflecting our inclusive and friendly culture.Are you a like-minded big thinker? Join Techery and make your mark in tech.
Skills Required
- Strong strategic thinking skills
- Experience with AI-native tools and automation
- Strong English communication skills
- B2B SaaS marketing experience (preferred for advantage)
- Hands-on experience with LinkedIn Ads and Google Ads
- Experience in content strategy for B2B brands
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The Company
What We Do
Techery is a software consultancy and digital innovation company specializing in IT modernization, AI strategy, and building AI systems to improve customer experience and automate workflows.







