Chief Marketing & Business Development Officer

CHIEF MARKETING AND BUSINESS DEVELOPMENT OFFICER - JN BANK

WHO WE ARE

JN Bank a member company in the JN Group is the third largest bank in Jamaica. We are a bold and courageous financial institution dedicated to financial inclusion and using business as a force for good. We will always help you find a way, go where no one has gone before to facilitate extraordinary life experiences, create wealth and sustain long-term value…. that’s our promise!

Our Group of companies represent a globally respected brand, boldly finding ways to enrich lives and build better communities. Our core values make us who we are and are demonstrated in everything we do; rooted in RESPECT we believe our everyday jobs contribute to something bigger than ourselves. We are dependable and pride ourselves in our authenticity and in the transparent solutions we create that bring value to our customers.

The Opportunity

The Chief Marketing and Business Development Officer leads the organization's overall commercial strategy, revenue growth, and market expansion by aligning sales, marketing, and customer success.  The Chief Marketing and Business Development Officer is responsible for developing and executing the organisation’s commercial strategy to drive sustainable revenue growth, profitability, and market expansion. The successful candidate will combine strategic commercial leadership with strong market insight, customer focus, and operational execution capability.

Reporting to the Managing Director the Chief Marketing and Business Development Officer will work closely with the executive leadership team specifically the Product Officers and will oversee sales, business development, marketing, partnerships, customer growth, and commercial operations. The successful candidate will combine strategic commercial leadership with strong market insight, customer focus, and operational execution capability.

The role is a rich, multi-faceted combination of management, strategy and hands-on commercial responsibility which will see you challenged and rewarded.

The Person

The ideal candidate will be:

• A commercially focused, strategic thinker who can create strategic alliances within and outside the JN Group with mutual benefits for members companies in the JN Group.
  

• An outstanding high achiever, with a proven track record of improving business performance.
  
• Entrepreneurial, with an excellent understanding of the risk/reward relationship and the ability to leverage knowledge of industry trends and regulatory frameworks to assess and anticipate members’ needs.
  

• Adept with building and motivating high-performing teams, with first class customer service delivery ingrained in the company culture.
  

Key Accountabilities

Commercial Strategy

• Develop and implement JN Bank’s commercial strategy and annual business plan aligned with overall business objectives.
  
• Identify growth opportunities across new and existing markets, products, and customer niches.
  
• Partner with the Product Officers to drive revenue growth, profitability, and market share expansion.
  
• Leverage market trends analysis to undertake competitive positioning, and mitigate commercial risks.
  

Sales & Revenue Growth

• Lead and optimize the sales function to achieve revenue targets and commercial objectives set by the Product Officers
  
• Develop scalable sales strategies, forecasting processes, and pipeline management frameworks.
  
• Establish and monitor sales KPIs, performance metrics, and reporting structures.
  
• Support key account management and major commercial negotiations.
  

Business Development & Partnerships

• Identify and secure strategic partnerships, alliances, and commercial opportunities.
  
• Lead business development initiatives and forge expansion into new markets or sectors.
  
• Build and maintain strong relationships with key customers, stakeholders, and industry partners.
  
• Support mergers, acquisitions, or strategic growth opportunities where applicable.
  

Marketing & Customer Strategy

• Contribute to the development of the JN Bank marketing strategy, brand positioning, and customer acquisition initiatives.
  
• Ensure alignment between product owners. sales, marketing, and customer success functions.
  
• Enhance customer experience, retention, and lifetime value strategies.
  
• Drive market awareness and strengthen the organisation’s competitive positioning.
  

Commercial Operations & Performance

• Improve commercial processes, systems, and operational efficiency.
  
• Collaborate with finance and operations teams on pricing strategies, forecasting, and budgeting.
  
• Ensure commercial activities align with financial and operational objectives.
  
• Use data and analytics to inform decision-making and performance improvement.
  

Leadership & Team Development

• Build, lead, and develop high-performing commercial, sales, and marketing teams.
  
• Foster a collaborative, customer-focused, and performance-driven culture.
  
• Support succession planning, talent development, and organisational capability growth.
  
• Promote accountability, innovation, and continuous improvement.
  

Stakeholder Engagement

• Act as a senior commercial representative for the organisation externally.
  
• Build relationships with customers, investors, partners, and industry stakeholders.
  
• Present commercial performance and strategic initiatives to the executive team and Board.
  
• Support investor and shareholder engagement activities where required.
  

Qualifications & experience

• MBA Marketing, Finance, Economics, or related field.
  
• Advanced commercial qualification advantageous.
  
• Relevant industry or leadership certifications beneficial where applicable.
  
• 10+ years experience in senior commercial leadership roles such as Chief of Retail Sales or Marketing Director.
  

Skills & Competencies

• Strong commercial and strategic leadership capability.
  
• Excellent sales and negotiation skills.
  
• Deep understanding of market dynamics, customer behaviour, and revenue models.
  
• Strong leadership and people management skills.
  
• Excellent communication and stakeholder engagement abilities.
  
• Analytical mindset with strong data-driven decision-making capability.
  
• Ability to balance strategic thinking with operational execution.
  

Key Performance Indicators (KPIs)

§  Revenue growth and profitability

§  Sales performance against targets

§  Market share growth

§  Customer acquisition and retention

§  Commercial pipeline development

§  Strategic partnership growth

§  Brand and market positioning

§  Forecast accuracy

§  Customer satisfaction and engagement metrics