Chase Social Media Platform Strategy Senior Associate

Job Description
As one of the most-followed financial brands, Chase communicates with millions of social media users across Facebook, Instagram, LinkedIn, X and more. Our social media team continues to grow and we're seeking a Senior Associate to join our team to support platform strategy, social listening and insights for Chase's social media channels.
As a Chase Social Media Platform Strategy Senior Associate sitting on the Chase Social Media team, you will have a specific emphasis on leading organic social platform strategy, leading social media listening projects to gather consumer and product/experience insights for partners, and compiling data-backed insights to inform editorial and content strategy. In addition, you will dive into data, posses strong storytelling skills to translate research and performance into strategic insights, and have a thorough knowledge of industry reporting and listening tools. You will report to Chase's Social Media Platform Strategy & Insights lead, you will be able to help influence channel strategy and growth opportunities, as well as innovate on and expand the impact of the Insights team's research, working across multiple partner teams to deliver strategic content recommendations and listening insights.
Job responsibilities:

• Monitor both emerging platform trends and technology, and craft platform-specific strategies based on audience behavior, social network capabilities and business objectives
• Build social listening Boolean queries and customized dashboards to identify consumer and product insights, cultural moments and competitive opportunities; translate the insights into actionable strategies for our team and partners
• Lead research, source and analyze insights from a variety of internal and external sources to inform content strategy on a quarterly basis
• Explore how to leverage AI and other new social technology capabilities to enhance insights and workflows
• Deliver organic social media content performance reporting and analysis around content and campaigns as needed
• Champion a mindset of testing and learning to continuously innovate and prove what's working
• Communicate recommendations and insights to team members, partners and senior leadership through either written reports or presentations
• Support team members on various projects and campaigns, effectively communicating timelines, status and results

Required qualifications, capabilities, and skills:

• 5+ years of relevant experience in social media strategy, listening, monitoring, analytics/measurement and competitive research
• Ability to translate consumer voices from social listening and various research sources (ex: consumer research, social platform news, other marketing channels) into actionable insights to inform strategic business objectives and decisions; Deep understanding of Boolean queries for optimizing social listening
• Background in social media measurement and analytics and building performance dashboards to evaluate business performance
• Thorough knowledge of industry social media monitoring and management tools for social listening, publishing, competitive benchmarking and reporting: building dashboards, queries, categories and tags (e.g. Sprinklr, Khoros, Brandwatch, Tableau, native social analytics, Adobe Analytics, etc.). Proficiency in Microsoft Office, e.g. Word, Excel and PowerPoint
• Strong writing and storytelling skills with the ability to translate complex concepts into simple, powerful narratives to consumers and partners; excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
• Ability to problem-solve and think critically, provide attention to detail and bring data curiosity
• A passion for keeping up to speed on the evolving social media landscape and how the brand can innovate and approach the strategy for each unique channel
• Effectively communicate on project timelines, status and results, have executive presence and public speaking capability
• Team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
• Confidence to pitch fresh ideas, think creatively, and identify problems to solve
• Ability to self-motivate, build relationships and work well across teams, work on multiple sophisticated projects at the same time, and produce high-quality work. Adaptable to shift focus in times of need.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.