About Aptia
Founded to shape the future of pensions, health, and insurance solutions, Aptia is a leading professional services firm dedicated to simplifying complexity for businesses and individuals. We bring together cutting-edge technology and deep industry expertise to help organisations navigate an evolving landscape with clarity and confidence.
With a presence in the US, UK, India, and Portugal, we support over six million people and more than 1,100 clients, delivering solutions that drive efficiency, enhance financial security, and provide peace of mind.
Our strength lies in the combination of smart technology and expert teams, ensuring that managing pensions, health, and insurance is more effective. By focusing on innovation, accessibility, and client success, we help businesses take care of their people, so they can focus on what they do best.
And we are expanding. Aptia Group is not only fueled by our investors' backing but also by our commitment to foster the growth and success of our people. At Aptia, we're investing heavily in learning and development, paving unique career paths for our colleagues.
Specialist. Responsive. Thoughtful. Our values aren't just words; they are the backbone of our business. Our team embodies our values daily, to surpass client expectations, evolve constantly and nurture genuine relationships for the long-term.
Job requirements
The Channel Sales Director-Partnerships is responsible for developing and expanding Aptia’s ecosystem of benefits and well-being technology partners. This role focuses on identifying and prioritizing partners, building commercial frameworks, coordinating integration and workflow alignment, and activating joint go-to-market programs that drive measurable revenue, client value, and differentiated employee experiences.This is a market development and relationship-building role requiring strong commercial instincts and the ability to translate Aptia’s technology and service capabilities into compelling partnership value.
Market Development & Partner Targeting
- Build a clear view of the point solution landscape by market demand, client relevance, differentiation, pricing models, and scalability.
- Evaluate and prioritize partner targets based on commercial value, segment fit, broker influence, clinical effectiveness, and integration feasibility.
- Lead outreach, relationship development, and partnership formation with emerging and established providers.
Partnership Design, Structuring & Governance
- Establish commercial partnership frameworks (referral, reseller, revenue share, packaged offering, marketplace listing).
- Work with Product, Implementation, and Security teams to define data flow and integration requirements (eligibility, billing, engagement data, outcomes data).
- Create Joint Business Plans (JBPs) outlining shared revenue targets, segmentation, go-to-market plays, enablement, and measurement.
Solution & Experience Alignment
- Develop fluency in the Aptia platform, data workflows, and service model to engage partners credibly and collaboratively.
- Work with Product & CS to identify how partner capabilities can enhance the employee experience, employer ROI, and compliance controls.
- Support product/roadmap discussions that improve interoperability and the value of the shared ecosystem.
Field & Broker Activation
- Align Aptia Regional Sales Directors with partner sales reps to drive co-selling, account targeting, and broker-led introductions.
- Create field enablement content including positioning guides, differentiation stories, integration workflows, ROI calculators, and playbooks.
- Coordinate webinars, broker forums, regional events, and cross-partner campaigns to elevate joint visibility and demand.
Performance Measurement & Executive Reporting
- Track sourced and influenced pipeline, win-rate impact, cycle time improvements, attach rates, and partner utilization trends.
- Maintain partner scorecards and lead structured QBRs with partner and Aptia executive sponsors.
- Provide insight back into Product, Sales, and Marketing to refine prioritization and roadmap alignment.
- 6–10+ years in ecosystem partnerships, alliance management, channel development, benefits technology, digital health, or related commercial strategy roles.
- Clear understanding of point solutions, wellbeing tools, digital care models, and how employers evaluate them.
- Ability to evaluate clinical, engagement, financial impact, and integration complexity of vendors.
- Demonstrated success building (not just managing) new partnership programs or GTM motions.
- Strong executive presence, relationship management skills, and credibility with product and strategy stakeholders.
- Ability to translate technology and workflow detail into business value narratives for employers and brokers.
- Analytical and structured approach to partner prioritization, segmentation, and ROI evaluation.
- Experience working across Sales, Product, Marketing, Legal, Implementation, and Customer Success.
- Willingness to travel 20–35% for partner and market engagement.
- Bachelor’s degree required; MBA or equivalent experience is a plus.
How to apply
If you are interested in this role, then we’d love to hear from you. Please go ahead and click apply and submit your resume with appropriate contact information.
Aptia is committed to creating a diverse, inclusive and equitable work environment. At Aptia, fostering an equitable and inclusive environment for all our people to flourish is a priority. We are an equal opportunity employer and aim to attract and retain the best people without attention to age, background, disability, ethnic origin, family duties, political affiliation, race, religion, gender and sexual orientation.
If there are any reasonable adjustments we can make to the recruitment process to ensure it is accessible to you, we encourage you to reach out to us.
Top Skills
What We Do
Aptia is a trusted provider of employee benefits and pensions administration services, with offices in the UK and U.S., supported by shared services in India and Portugal. It manages programmes covering over seven million people and serving more than 1,100 clients. Aptia delivers efficient and reliable solutions that ensure the smooth management of pension plans and employee benefits programmes. Our dedicated team of experts combines in-depth knowledge with leading technology to simplify the administration process.
