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The Role
About sales-i UK Ltd., a SugarCRM Company
From the very beginning, SugarCRM had a unique vision: to offer a different kind of customer relationship management (CRM) software. We pioneered a solution that easily adapts to customer needs, and now, more than two decades later, we’re on a mission to help sales teams reach their highest potential.
Our diverse team around the world shares a passion for helping customers succeed. Together, we’re building a culture that values personal and professional growth—and we’re proud to be recognized as a Great Place to Work. We care about work/life balance and flexibility for our employees, and we're proud of how we show up for our customers every day.
If you're looking to level up your career and help businesses grow better and faster, you’re in the right place. Learn more about SugarCRM careers and how you can be part of our journey.
Where do you fit:
The Channel Sales Director role operates within a matrixed organization and plays a crucial role in expanding a company's market reach and driving revenue by building and managing relationships with our current tier 1 channel partners and identifying new partners to recruit in specific vertical markets, with logical geographic coverage to mitigate channel conflict.
The primary focus will be Value-Added Resellers (VARs) with domain knowledge in CRM and ERP, although there could be considerations for Systems Integrators (SIs), Managed Service Providers (MSPs), or other organizations that promote and sell the company's SaaS solutions.
Impact you will make in the role:
- Key responsibilities of the Channel Sales Director are primarily focused on three goals, namely, ensuring new business, current customer growth and renewal goals are met.
- This will be achieved through developing channel strategies, managing current tier 1 partner relationships, targeting and recruiting new partners, owning the mutual business planning cycle with accredited channels, coordinating certification, enablement and training with enablement resources, and ensuring ChannelOPS, SalesOPS, Knowledge, Support, Services, Sales, Customer Success, Marketing and Finance, functions are optimized to maximize commercial traction and to remove friction.
- The Channel Sales Director will work with channel marketing to define the specific marketing strategies campaigns and programs to support the business plan.
- Responsible for monitoring performance, managing partner contract obligations, optimizing channel programs, collaborating cross-functionally, and analyzing market trends, and spotting commercial opportunity within each of their franchises.
- The Channel Sales Director will ensure each partner has the capacity to achieve our mutual business plan.
What you will bring:
- Bachelor's degree in a related field.
- 6+ years of experience in channel sales and partner management within a B2B SaaS environment.
- The candidate will be a hands-on business manager, humble, yet with gravitas. They will have an excellent understanding of complex B2B SaaS sales, contract and the functions of Marketing, Sales, Services, CSM/CX and support.
- Extensive collaboration and leadership skills due to the nature of our matrixed organisation. Data-lead, a planner, action orientated and have high attention to detail.
- Having an excellent relationship and communication skillset, the ability to manage multiple moving parts in a complex machine and have a results-driven mindset.
Preferred Skills & Knowledge:
- Business plan development
- Data analysis / Reporting
- Partner program / contract
- Planning and coordination
- CRM & ERP
- Highly skilled in working in matrix organizations: Channel operations, Sales / Sales methodology, Marketing / lead gen planning, Support, Services, Enablement, Alliances
#LI-Hybrid
We understand that no candidate is perfectly qualified for any job. Experience comes in different forms; many skills are transferable; and passion goes a long way. Even more important than your resume is a clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment. We want you to learn new things in this role, and we encourage you to apply if your experience is close to what we’re looking for. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we're dedicated to adding new perspectives to the team.
Benefits and Perks:
Beyond a stellar work environment, friendly people, and inspiring work, we have some sweet benefits and perks:
· UK Pension Scheme
· Private medical and dental insurance
· Health &Wellness Reimbursement Program
· Unpaid sabbatical leave
· Educational Resources - Career & Personal Development Program
· Various discount programs (i.e. travel, virtual exercises classes, etc.)
· We are a merit-based company with many opportunities to learn, excel and grow your career!
#LI-Hybrid
SugarAI Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SugarAI and has not been reviewed or approved by SugarAI.
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Fair & Transparent Compensation — Pay is often characterized as fair for the role, with multiple statements describing compensation as good or reasonable. Compensation is also framed as competitive for certain technical and senior positions, suggesting stronger alignment with expectations in those segments.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life, disability, FSA/HSA options, and mental health support. Benefits are sometimes characterized as “amazing,” indicating that healthcare and related coverage can be a standout component of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing support appears in the form of mental health programs and wellness-related reimbursements or stipends. Flexibility-related perks (such as remote work support and home-office/tech stipends in some descriptions) further add to the perceived lifestyle value of the overall rewards package.
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The Company
What We Do
SugarAI provides software that helps revenue teams manage and grow their customer accounts with greater visibility and control. Our Precision Selling platform delivers account-level insights that highlight risk, uncover expansion opportunities, and guide sellers toward clear next steps. Used by thousands of companies in more than 120 countries, SugarAI supports organizations operating in complex, relationship-driven sales environments.
Why Work With Us
Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.
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