Job Description:
At Sparklight and our Cable One family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.
The Channel Partner Sales Manager is a strategic and execution-focused leader responsible for developing and managing a high-performing network of third-party master sales agents or Technology Service Distributors (TSDs). This role is essential to expanding the company’s market presence by leveraging external partnerships to drive revenue growth and customer acquisition.
The ideal candidate will be skilled in building and nurturing TSD and Technical Advisor (TA) relationships, aligning partner efforts with corporate sales goals, and ensuring TAs are equipped with the tools, training, and support needed to succeed. This includes overseeing the full agent lifecycle, from recruitment and onboarding to performance management and retention.
In addition to managing agent operations, the Channel Partner Sales Manager will collaborate cross-functionally with internal teams such as marketing, legal, finance, and product to ensure seamless execution of partner programs. This role requires a proactive, data-driven, and relationship-oriented professional who thrives in a fast-paced, partner-centric environment and is passionate about enabling others to succeed.
Key Responsibilities
- Master Agent/TSD Recruitment & Onboarding
- Identify, evaluate, and onboard new agent partners.
- Ensure agents are trained on company products, tools, and sales processes.
- Channel Enablement & Support
- Provide ongoing support, training, and resources to maximize agent productivity.
- Serve as the primary point of contact for agent inquiries and escalations.
- Sales Strategy & Execution
- Collaborate with peers and marketing teams to align agent efforts with business goals.
- Drive sales through agent-led referrals and co-selling opportunities.
- Performance Management
- Monitor agent performance using Salesforce CRM and referral platforms.
- Implement incentive programs and contests to drive engagement and results.
- Cross-Functional Collaboration
- Work with legal, finance, and operations to ensure compliance and smooth execution.
- Coordinate with marketing to develop agent-facing collateral and campaigns.
Qualifications
- Bachelor’s degree in Business, Marketing, or related field (MBA a plus).
- 5+ years of experience in channel sales or partner management.
- Proven track record of managing agents and onboarding new agents.
- Strong communication, negotiation, and relationship-building skills.
- Proficiency with CRM tools (e.g., Salesforce) and referral platforms.
- Ability to analyze data and adjust strategies based on performance insights.
Key Performance Indicators (KPIs)
- Channel agent generated revenue and deal volume
- Agent onboarding and retention rates
- Referral-to-close conversion rates
- Agent satisfaction and engagement metrics
Core Competencies
Committed: Values each customer, while working hard to keep their business and support our communities.
Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise, respect, and empathy.
Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.
Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.
Benefits
Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:
Medical, dental, and vision plans – start when you start!
Life insurance (self, spouse, children)
Paid time off (vacation, holiday, and personal/sick days)
401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)
Group Legal plan with Identity Theft Protection
Additional Perks
Tuition reimbursement (up to $5,250 on 1st year)
Annual community support to various organizations across the U.S.
Associate recognition & awards programs
Advancement opportunities
Collaborative work environment
We’re An Award-Winning Company
Forbes’ “America’s Best Midsized Employers” 2021-2023
Our Commitment
Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.
Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Pre-hire Processes
Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.
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What We Do
Cable One Business offers scalable, reliable, and efficient solutions so that the businesses we serve can be successful. Business services available through Cable One include high-speed internet; business phone service; reliable, crystal-clear cable TV services; and fiber-optic solutions.
