Channel Marketing & Sales Enablement Manager, APAC

Job Summary:
Are you a strategic-minded professional with a passion for technology and a proven ability to drive business results? Join onsemi's dynamic Global Channel Marketing team. As the Channel Marketing & Sales Enablement Manager for the APAC region, you will be responsible for developing and executing regional channel marketing strategies, demand generation programs, and sales enablement initiatives across onsemi's Asia Pacific and Greater China sales teams In this highly visible role, you will collaborate with Corporate Marketing, Business Units, Sales, and distribution partners to accelerate customer acquisition, strengthen partner engagement, improve sales effectiveness, and support business growth. You will translate corporate priorities into impactful go-to-market programs, ensuring partners and sales teams have the tools, knowledge, and resources needed to successfully position and promote onsemi solutions. This position is based in Shanghai, China, and reports to the Senior Manager of Global Channel Marketing within the Corporate Marketing organization.

Responsibilities

Channel Strategy & Partner Engagement

• Develop and execute the APAC channel marketing strategy in alignment with corporate objectives, business unit priorities, and regional growth opportunities.
• Build and maintain strong relationships with distribution partners to identify growth opportunities, expand market reach, and increase customer engagement.
• Collaborate with Sales, Business Units, and partner organizations to develop and execute joint business and marketing plans that support strategic business goals.

• Identify market trends, customer needs, and partner opportunities to support business growth and competitive differentiation.

  Sales Enablement & Readiness

• Develop and execute regional sales enablement programs that support onsemi's go-to-market strategies and business objectives.
• Partner with Sales, Product Marketing, and Business Units to create and deliver training, playbooks, messaging frameworks, competitive positioning, and customer-facing content.
• Manage and maintain sales enablement content, tools, and platforms to ensure resources remain current, accessible, and aligned with business priorities.
• Support new product introductions through comprehensive enablement programs that prepare internal sales teams and distribution partners for successful market launches.

• Track adoption and effectiveness of enablement initiatives, using data and stakeholder feedback to continuously improve program impact.

  Demand Generation & Marketing Programs

• Develop and execute integrated demand generation programs, including digital marketing campaigns, new product introduction (NPI) launches, webinars, partner promotions, events, and customer acquisition initiatives.
• Create compelling messaging, content, creative assets, and technical marketing materials to support multi-channel marketing campaigns.
• Partner with Corporate Marketing and distribution partners to leverage marketing automation, web personalization, lead nurturing, and digital engagement programs.

• Ensure marketing investments align with business priorities and deliver measurable business impact.

  Events, Training & Customer Engagement

• Plan and support regional trade shows, industry events, roadshows, webinars, technical seminars, and customer-facing marketing activities across APAC.
• Coordinate partner participation in key marketing initiatives and customer engagement programs.
• Organize technical and product training programs that increase awareness, knowledge, and adoption of onsemi solutions among sales teams, distribution partners, and customers.

• Support partners with marketing resources, campaign assets, and best practices to maximize program effectiveness and market impact.

  Cross-Functional Collaboration & Program Execution

• Coordinate resources across Corporate Marketing, Sales, Sales Enablement, Business Units, and partner organizations to ensure successful execution of strategic initiatives.
• Manage multiple projects and stakeholders while maintaining alignment with business priorities and regional objectives.
• Serve as a key liaison between onsemi and distribution partners, fostering collaboration and driving execution excellence.
• Represent APAC channel marketing and sales enablement requirements within global planning and business discussions.

Requirements:

• Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field required.
• 6–10 years of experience in Channel Marketing, Partner Marketing, Sales Enablement, Product Marketing, Business Development, or related roles.
  • B2B marketing experience within the semiconductor, electronics, or technology industry strongly preferred.
• Experience  sales enablement platforms or other sales activations tool.
• Proven success developing and executing integrated demand generation, channel marketing, and sales enablement programs
• Strong understanding of digital marketing, marketing automation, lead generation, sales enablement, and campaign performance measurement.
• Demonstrated ability to influence and collaborate with stakeholders across multiple functions and organizational levels.
• Strong analytical, project management, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, and presentation communication skills.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word.
• Ability to travel domestically and internationally as required (approximately 3–5 trips per year).

onsemi (Nasdaq: ON) is driving disruptive innovations to help build a better future. With a continued focus on the automotive and industrial end-markets, onsemi is accelerating change and driving disruptive innovation towards a sustainable ecosystem in high-growth megatrends such as vehicle electrification, advanced safety, alternative energy, and factory automation. With a highly differentiated and innovative product portfolio, onsemi creates intelligent power and sensing technologies that solve the world’s most complex challenges and leads the way in creating a safer, cleaner, and smarter world. Today, the industrial and automotive end-markets are responsible for two-thirds of global greenhouse gas emissions, providing an immense opportunity for onsemi to do its part in achieving a net-zero economy with its intelligent power and sensing technologies. Climate change presents not only a risk to the environment, but also opportunities for innovative business solutions, and onsemi is committed to applying its research and design expertise and adapting its own operations to achieve net-zero emissions by 2040.