Channel Marketing Manager

About the Team

The Americas Channel Marketing organization supports Fluke’s commercial strategy by translating business priorities into scalable, high‑impact partner marketing programs. This role sits within a team of Channel Marketing Managers, each owning strategy and execution for a specific channel segment or set of strategic partners.

The Channel Marketing Manager – Retail (Other) owns Fluke’s marketing strategy and activation for key U.S. retail partners, including Home Depot, Lowe’s, Ace Hardware, and Micro Center, with accountability for performance, partner marketing engagement, and cross‑functional alignment.

Role Overview

Fluke is seeking a Channel Marketing Manager to lead marketing strategy and execution across a diverse set of retail partners. This individual will act as the segment owner for Retail “Other,” integrating campaigns, communications, merchandising, and insights to drive measurable growth while ensuring alignment with Fluke’s brand, product, and commercial priorities.

This role requires a marketer who can operate independently, solve complex problems, influence stakeholders, and lead cross‑functional initiatives—serving as a subject matter expert for retail channel marketing within the organization.

Key Responsibilities

Retail Channel Strategy & Planning

• Own end‑to‑end channel marketing strategy for assigned retail partners (Home Depot, Lowe’s, Ace, Micro Center), tailoring activation approaches based on partner business models, shopper behaviors, and merchandising environments.
• Translate Fluke commercial and go‑to‑market priorities into cohesive, partner‑specific marketing plans that span in‑store, digital, and omnichannel touchpoints.
• Lead annual and quarterly marketing planning processes for the retail segment, including initiative prioritization, success metrics, and performance targets.

Campaign & Program Leadership

• Lead planning and execution of retail channel marketing programs, including promotions, launches, seasonal campaigns, and retail‑specific merchandising initiatives.
• Coordinate integrated execution across Sales, Product Marketing, Creative, and external partners to ensure campaigns are delivered on time, on brand, and with clear performance goals.
• Own retail marketing calendars and budgets, and ensure alignment across partners to avoid conflicts, optimize timing, and maximize impact.

Channel Communications & Enablement

• Define and govern the channel communications operating model, establishing strategy, cadence, content standards, and cross‑functional intake processes for monthly partner communications.
• Lead the partner‑facing monthly newsletter program, coordinating with Product, Sales, and other teams to proactively source content (e.g., NPI enablement, promotions, webinars, campaign toolkits) and distill it into effective, partner‑ready communications that drive enablement and action.
• Leverage monthly communications as a core enablement mechanism, ensuring tail-end partners are equipped with timely, relevant content to support launches and priority initiatives.

Data, Insights & Performance Optimization

• Analyze campaign performance, partner metrics, and shopper insights to identify trends, gaps, and growth opportunities across the retail segment.
• Develop and present performance read‑outs and recommendations that inform future strategy, investment decisions, and execution adjustments.
• Use data to move beyond reporting—driving continuous improvement and influencing cross‑functional stakeholders through actionable insights.

Cross‑Functional & Partner Leadership

• Serve as the primary marketing point of contact for assigned retail partners, building strong working relationships and guiding partner marketing strategy in alignment with Fluke objectives.
• Lead cross‑functional initiatives that require coordination across Sales, Product, Finance, Supply Chain, and Creative teams.
• Act as a trusted advisor to internal stakeholders on retail marketing trends, partner capabilities, and execution best practices.

Leadership & Capability Building

• Serve as a subject matter expert for retail channel marketing, sharing best practices and contributing to process and capability development across the Channel Marketing team.
• Provide mentorship and informal leadership to coordinators or less‑experienced marketers on projects, tools, and execution standards.
• Contribute to standard work, templates, and playbooks that improve efficiency and scalability of channel marketing efforts.

Qualifications & Experience

• Proven ability to lead complex initiatives independently, balancing strategic thinking with operational execution.
• Strong analytical skills, with experience translating data into clear insights and recommendations.
• Excellent communication and interpersonal skills, with the ability to influence cross‑functional and partner stakeholders.
• Highly organized, self‑directed, and comfortable operating in a matrixed environment.
• Hands‑on, curious, results‑oriented mindset aligned with Fortive and Fluke operating principles.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field (MBA or advanced degree a plus).
• 4+ years of experience in channel marketing, retail marketing, or adjacent commercial roles, or equivalent experience demonstrating strong impact and progressive responsibility.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. 

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. 

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. 

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.