At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Who We Are
F5, Inc. (NASDAQ: FFIV) is the global leader that delivers and secures every app. Backed by three decades of expertise, F5 has built the industry’s premier platform—F5 Application Delivery and Security Platform (ADSP)—to deliver and secure every app, every API, anywhere: on-premises, in the cloud, at the edge, and across hybrid, multicloud environments. F5 is committed to innovating and partnering with the world’s largest and most advanced organizations to deliver fast, available, and secure digital experiences. Together, we help each other thrive and bring a better digital world to life.
The Opportunity
We are looking for a dynamic Channel Marketing Manager to drive the growth and execution of F5’s Partner Marketing Framework across Japan region.
In this pivotal role, you’ll lead strategic channel initiatives that amplify our brand, strengthen partner engagement, and accelerate business outcomes. You’ll shape how F5 shows up with our partners—integrating local insights, crafting compelling go-to-market programs, and delivering experiences that position F5 as the trusted leader in AI, cybersecurity, and application delivery.
If you’re someone who thrives at the intersection of strategy, creativity, and execution, this role is for you.
What You’ll Do
- Lead & Strategize: Design and execute integrated channel marketing strategies that elevate brand visibility, strengthen partner performance, and drive measurable business growth.
- Collaborate Across Teams: Partner closely with channel sales, alliances, and field marketing to co-create campaigns that align with partner priorities and accelerate pipeline.
- Partner Engagement: Build strong co-marketing relationships with our ecosystem of cloud and technology alliances, tailoring joint programs that resonate with enterprise customers.
- Market Insight: Conduct market and competitive analyses to uncover new growth opportunities and translate insights into actionable regional strategies.
- Program Excellence: Develop playbooks, templates, and best practices to ensure program consistency and excellence across Japan. Oversee the creation of high-impact campaign assets, event kits, and messaging frameworks.
- Performance & Measurement: Analyze program outcomes and campaign ROI, delivering data-driven recommendations to enhance future partner engagement.
- Executive Visibility: Build reporting dashboards that highlight partner performance and marketing impact to senior stakeholders.
- Thought Leadership: Stay ahead of trends in AI, cybersecurity, and digital infrastructure to guide partner storytelling and influence market perception.
What you will bring
- Experience: 6+ years in B2B marketing, channel or alliance marketing —preferably within enterprise technology or cybersecurity.
- Leadership: Proven track record of independently managing complex, multi-stakeholder marketing programs across geographies.
- Strategic Thinking: Ability to translate global marketing vision into localized, partner-relevant strategies that drive impact.
- Data-Driven Mindset: Skilled in using analytics and CRM tools (e.g., Salesforce, Marketo) to track performance and optimize marketing ROI.
- Collaboration: Strong cross-functional leadership skills with experience influencing senior stakeholders and global teams.
- Communication: Excellent storyteller who can craft executive-level messaging and compelling partner narratives.
- Technical Curiosity: Familiarity with AI, cybersecurity, and enterprise infrastructure is a plus
#LI-OY
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [email protected].
Top Skills
What We Do
F5 application services ensure that applications are always secure and perform the way they should—in any environment and on any device.
F5 (NASDAQ: FFIV) powers applications from development through their entire life cycle, across any multi-cloud environment, so our customers – enterprise businesses, service providers, governments, and consumer brands—can deliver differentiated, high-performing, and secure digital experiences.
