Abnormal Security is seeking a dynamic and results-driven Channel Marketing Manager to join our growing Field & Channel Marketing team. In this role, you will lead the strategic development and execution of partner marketing programs that fuel international growth. You’ll be responsible for building scalable co-marketing initiatives, driving partner enablement, and developing onboarding experiences that accelerate time-to-value for new partners.
This role is perfect for someone who thrives in a high-growth environment, loves owning projects end-to-end, and is ready to uplevel the global impact of Abnormal’s partner ecosystem.
What You'll Do- Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue.
- Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy.
- Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs.
- Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions.
- Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates.
- Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts.
- Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals.
- Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative.
- Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.
What Success Looks Like
- Increased engagement and sourced pipeline from partner ecosystem
- Successful launch and ramp of newly onboarded partners in target regions
- Seamless delivery of quarterly enablement programs with measurable partner impact
- Scalable campaign frameworks that are repeatable and adaptable by region
- Strong alignment with partner sales, field marketing, and campaign teams
Must-Haves
- 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing
- Demonstrated ability to build and scale partner programs from the ground up
- Strong project management and cross-functional collaboration skills
- Comfortable managing competing priorities and multiple workstreams with precision
- An interest in growing within a fast-paced, high-growth cybersecurity environment
Nice-to-Haves
- Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan
- Familiarity with partner personas (resellers, distributors, alliances, MSSPs)
- Experience supporting international go-to-market and regional marketing needs
- Background in event planning or campaign execution with partners
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Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.
Top Skills
What We Do
The Abnormal Security platform protects enterprises from targeted email attacks. Abnormal Behavior Technology (ABX) models the identity of both employees and external senders, profiles relationships and analyzes email content to stop attacks that lead to account takeover, financial damage and organizational mistrust. Though one-click, API-based Office 365 and G Suite integration, Abnormal sets up in minutes and does not disrupt email flow.
Abnormal Security was founded in 2018 by CEO Evan Reiser, CTO Sanjay Jeyakumar, Head of Machine Learning Jeshua Bratman, and Founding Engineers Abhijit Bagri and Dmitry Chechik. The team previously built behavioral profiling and machine learning technologies at Twitter, Google and Pinterest that are being applied to solve a problem that costs organizations $1 billion per year, according to the FBI. The Abnormal Security platform stops targeted phishing, business email compromise and account takeover attacks that have never been seen before.
