KEY ACCOUNTABILITIES
1. Channel activation/ Animation & Visibility:
Translate channel strategy, commercial plans, and allocated budgets into impactful brand activations and category demand creation at the outlet level, leveraging audience and channel insights.
Develop and implement channel development strategies and category management initiatives across visibility, trade programs, and channel activations to drive brand and category growth at the point of purchase.
Provide clear, actionable guidance to Brand Representatives (BRs) to ensure effective execution of trade marketing initiatives, grounded in strong industry knowledge.
Monitor and evaluate the quality of BR-led activations and promotional activities, offering feedback for continuous improvement and execution excellence.
Design and execute trade programs aimed at accelerating home consumption.
Collaborate closely with the Sales team and Regional Trade Marketing to ensure seamless execution and tracking of trade activities.
Support the rollout and execution of digitally enabled direct-to-consumer programs (e.g., Scandi loyalty program) through the BR network.
Champion the implementation of digital trade solutions to enhance engagement and efficiency.
Drive Point-of-Sale (POS) effectiveness and ensure strong return on investment (ROI) for all trade marketing expenditures.
2. Category Management
Source and analyze category insights and information to provide key accounts well developed category management consultation to include range optimization, visibility and display guidance.
3. Business Information & Intelligence:
Contribute to lead business environment watch, distribution channels and customer trends monitoring, customers / consumer insights from the field to ensure PRVN offer's continuous alignment with market needs.
Collect, consolidate, and analyze performance data and field insights gathered by Brand Representatives (BRs) to assess the effectiveness of trade marketing programs and consumer advocacy initiatives.
4. Budgeting & Control:
Formulate operational plan for Channel Marketing with key activities and detailed budgets for the annual Budget Plan. Track and control budgets specifically for the Off-Trade team and Brand Representative (BR) team, ensuring alignment with strategic guidelines and trade A&P efficiency without overspending by channel/ by region.
Lead budget spending tracking, contracts & payments follow up.
JOB REQUIREMENTS
Education & Experience
Bachelors/ master's degree in marketing, or equivalent.
At least 5 years in Trade Marketing, Sales, Marketing at the equivalent position.
Experience of work in Category management experience with major traditional off trade.
Experience in manage team with at least 4 team members.
Creative thinking, open-minded and enthusiasm in the beverage industry.
Functional & Leadership Competencies
Proficiency in English, both written and verbal.
Strong computer literacy, with advanced skills in Microsoft Excel (including PivotTables and Power Query).
Solid experience in data analysis and visualization using Power BI.
Functional & Leadership Competencies.
Understanding of the concept of Sales and MKT in alcoholic business or related field.
Excellent and effective communication, presentation, problem solving, interpersonal and analytical skills.
Detail, data-oriented, proactive mindset.
Love to socialize, teamwork.
Business Understanding:
Comprehensive understanding of consumer behavior, customer and category management.
Comprehensive understanding of route to market and traditional trade channel operation.
Job Posting End Date:
Target Hire Date:
2026-06-15Target End Date:
Skills Required
- Bachelors/masters degree in marketing or equivalent
- At least 5 years in Trade Marketing, Sales, Marketing at the equivalent position
- Experience of work in Category management with major traditional off trade
- Experience in managing a team with at least 4 team members
- Proficiency in English, both written and verbal
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
-
Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
-
Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
-
Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
