As Channel Manager at Red Bull - BORA - hansgrohe, you will lead the development and execution of channel strategy and programming across owned and managed, translating content into effective distribution, optimised release planning and measurable audience engagement. Using audience insights, platform expertise and performance data, you will define publishing logic, shape the content calendar at channel level and ensure content reaches the right audiences at the right time. This is your chance to become part of one of the most ambitious Teams in the UCI WorldTour and drive growth across the Team's entire digital ecosystem.
Job DescriptionChannel Strategy & Programming
Translation of overall media and content strategy into channel-specific programming plans across owned and managed platforms
Definition of channel roles, content mix and platform-specific approaches based on audience behaviour
Alignment of programming with key race moments, rider stories and marketing projects
Development of YouTube as a core channel for long-form storytelling, recurring formats and audience growth
Content Distribution & Release Planning
Close collaboration with Project owners to brief content needs and align content development with programming strategies, ensuring it fits platform requirements and brings in audience insights
Ownership and execution of editorial plans across all owned and managed channels
Definition of publishing schedules, sequencing and timing per platform
Ensuring content is optimised for format, audience and platform requirements
Channel Performance & Optimisation
Definition of clear channel and content performance objectives based on data and insights
Monitoring of performance and continuous optimisation of distribution, timing and formats
Translation of insights into actionable improvements for programming and publishing
Audience
Leveraging audience insights and media consumption behaviour to inform channel strategy
Staying ahead of platform trends, features and emerging formats
Identication of opportunities for innovation in content distribution and engagement
Cross-functional collaboration
Alignment of programming with content strategy and editorial direction
Coordination with Marketing and Commercial teams to align channel execution with marketing projects
Alignment with content creators, production teams, and local Red Bull entities to ensure assets meet channel requirements
QualificationsBachelor’s degree or similar qualification in Marketing, Communications, Digital Strategy or a related field
3+ years of experience in digital strategy, media programming or social media management
Deep understanding of major digital platforms (e.g. Instagram, TikTok, YouTube, X, email and web) including formats, algorithms and audience behaviour
Proven ability to analyse content performance and translate insights into actionable programming and optimisation strategies
Strong understanding of content distribution, platform dynamics and audience engagement mechanics
Experience adapting content and channel strategies to different audiences and platforms
Experience working with content creators, social media managers and cross-functional teams
Strong stakeholder management and communication skills, with the ability to present insights clearly
Highly organised with strong project and time management skills in fast-paced environments
Additional InformationDue to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
Skills Required
- Bachelor's degree or similar qualification in Marketing, Communications, Digital Strategy or related field
- 3+ years of experience in digital strategy, media programming or social media management
- Deep understanding of major digital platforms (Instagram, TikTok, YouTube, X, email, web) including formats, algorithms and audience behaviour
- Proven ability to analyse content performance and translate insights into actionable programming and optimisation strategies
- Strong understanding of content distribution, platform dynamics and audience engagement mechanics
- Experience adapting content and channel strategies to different audiences and platforms
- Experience working with content creators, social media managers and cross-functional teams
- Strong stakeholder management and communication skills, with ability to present insights clearly
- Highly organised with strong project and time management skills in fast-paced environments
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
