The Loyalty Channel Manager will own the end-to-end strategy, execution, and performance of the KFC Rewards program and loyalty ecosystem. Serving as the primary orchestrator and point of contact for loyalty product improvement and development, this role ensures the program continuously evolves to meet customer expectations and business goals.
The Loyalty Channel Manager will maximize the impact of KFC’s loyalty platform across digital and on-premise channels—driving engagement, repeat visits, and profitable growth. The ideal candidate is both strategic and analytical, with a deep understanding of loyalty economics, customer lifecycle management, and the Martech infrastructure that powers seamless loyalty experiences.
Loyalty Strategy & Channel Ownership
Lead the overarching strategy and product execution for KFC Rewards, ensuring alignment with enterprise goals and integration across digital, eCommerce, and in-restaurant touchpoints.
Own end-to-end P&L accountability for the loyalty channel, balancing financial health, customer value, and operational efficiency.
Develop commercial business plans to size and prioritize Loyalty opportunities based on revenue potential, guest impact, and operational feasibility.
Drive annual planning, prioritization, and performance tracking for all loyalty initiatives and campaigns.
Channel Innovation & Expansion
Lead the development and rollout of new loyalty channels, including on-premise integration across Kiosk and Drive-Thru experiences.
Translate business strategies into product briefs for features that improve Loyalty retention, and loyalty frequency, and loyalty guest experience
Partner with Technology, Digital Product, and Data teams to prioritize platform enhancements that support personalization, targeting, and automation at scale.
Partner with technical centers of excellence to develop a roadmap for advanced testing including but not limited to AI-driven personalization, dynamic visualization, and gamification.
Pilot and scale new capabilities (e.g., multi-channel rewards, partner integrations) that strengthen customer connection and drive incremental sales.
Evaluate emerging loyalty and Martech solutions to enhance operational agility, data connectivity, and customer experience.
Financial & Operational Management
Build and manage the accounting functions of the loyalty program, including point accrual, redemption economics, and financial forecasting.
Partner with Finance and Data Science to measure loyalty ROI and optimize value exchange for both customers and the business.
Partner with merchandising, operations, and marketing to roll out new loyalty developments that impact team member or guest experiences.
Cross-Functional Leadership & Collaboration
Champion the loyalty vision across the organization, fostering alignment and excitement around its strategic value.
Serve as the central point of contact for loyalty across Tech, eCommerce, Marketing, Operations and Finance
- 8-10 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
Excellent cross-functional project management and communication skills
Proven ability to influence roadmaps and drive measurable impact
Experience working in fast-paced, matrixed organizations
Skills Required
- 8-10 years in digital marketing, preferably with a background in driving digital adoption
- Strong business acumen and ability to translate insights into action
- Excellent cross-functional project management and communication skills
- Proven ability to influence roadmaps and drive measurable impact
- Experience working in fast-paced, matrixed organizations
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
