KFC is looking for a strategic and collaborative eCommerce Manager to accelerate the growth of our app and web ordering platforms. This role connects product development, restaurant technology, and marketing to deliver seamless eComm experiences that drive business results.
ResponsibilitiesBusiness Strategy & Planning
Develop commercial business plans to size, prioritize, and activate eCommerce opportunities based on revenue potential, guest impact, and operational feasibility.
Own and track eCommerce performance, ensuring growth in conversion, check, and order frequency.
Partner with Finance and Marketing to forecast, measure, and optimize performance.
Roadmap & Product Development
Translate business goals into clear product briefs and collaborate with Product and Tech to prioritize roadmap features that improve conversion, loyalty, and retention.
Serve as the primary business point of contact for eCommerce product enhancements and innovation.
Use performance insights to guide ongoing product and experience improvements.
Customer Experience Optimization
Partner with UX and Design to review guest journeys and ensure experiences are intuitive, consistent, and conversion-driven.
Leverage analytics to enhance ordering, payment, and personalization flows.
Maintain alignment between digital merchandising and broader brand campaigns.
Restaurant Integration & Execution
Partner with Operations and Restaurant Technology teams to improve digital order flow, handoff, and in-store engagement.
Identify opportunities for restaurant teams to enhance digital awareness and adoption.
Manage project timelines from concept through launch and track post-launch impact.
- 6-8 years in digital marketing, preferably with a background in driving digital adoption
- Self-starter with ability to adapt to fast-paced, fluid work environment with intellectual curiosity, strategic thinking, and a desire to have a significant commercial impact on the organization
- Strong business acumen and ability to translate insights into action
Excellent cross-functional project management and communication skills
Proven ability to influence roadmaps and drive measurable impact
Experience working in fast-paced, matrixed organizations
Skills Required
- 6-8 years in digital marketing
- Background in driving digital adoption
- Strong business acumen
- Excellent project management and communication skills
- Proven ability to influence roadmaps
- Experience in fast-paced, matrixed organizations
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
