About THG
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Job Title: TikTok Channel Lead
Company: THG Nutrition
Location: THG HQ (WA15 0AF) Office based
About THG Nutrition & Wellness:
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive us through every day.
Why be a TikTok Channel Lead at THG?
Being a TikTok Channel Lead at THG offers the unique opportunity to shape the social commerce space within one of the world’s largest online nutrition brands. At THG, you’ll have access to a dynamic and supportive team, with the freedom to be creative and innovate. Your career will grow through exposure to various functions, global trends, and opportunities for progression within the business, as well as access to learning and development programmes.
As a TikTok Channel Lead, you’ll:
- Create and execute comprehensive TikTok and TikTok Shop market activation plans to drive brand awareness and sales growth.
- Own and develop TikTok content strategy, collaborating with brand teams to build out a trend-adaptive content calendar and optimise product placements.
- Work closely with cross-functional teams including Product, Trading, and Marketing to ensure cohesive strategies are developed and executed.
- Leverage user-generated content and influencer collaborations to foster a strong brand community.
- Optimise the TikTok Shop customer journey to enhance conversion rates and basket metrics, ensuring a seamless shopping experience.
- Regularly monitor competitor movements and industry trends to inform strategic decisions.
What skills and experience do I need for this role?
- Proven experience in social and e-commerce (4+ years).
- Minimum 1 year in a middle management role.
- Experience running social commerce platforms such as TikTok Shop (1+ years).
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Creative thinker with the ability to develop engaging TikTok content in short-form video and images.
- Excellent collaboration and communication skills, working across different teams.
- Up-to-date knowledge of e-commerce trends, particularly in social commerce and the nutrition/wellbeing sectors.
What’s in it for me?
Career Development
- Access bespoke development programmes designed by our in-house L&D team.
- Develop your expertise through our upskilling programme in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Enjoy your birthday off!
- Enhanced maternity and paternity pay based on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days of volunteer leave after 12 months.
Wellbeing Support
- Face-to-face and virtual appointments with our in-house GP.
- Access to our in-house CBT therapist.
- 24/7 Employee Assistance Programme (EAP) provided by Bupa.
- State-of-the-art on-site gym.
- Access to on-site physiotherapy.
Other Perks
- Save up to 12% on personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- On-site barber.
- Referral bonus of up to £1,000.
- Anniversary gifts for 5 and 10 years of service.
We are an equal opportunities employer.
We’re committed to creating a diverse and inclusive workplace that allows everyone to thrive and strongly encourage all candidates from all backgrounds and identities to apply.
Please email [email protected] if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition, just let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Top Skills
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
