The Role
Lead 1:1 direct marketing content strategy across email, SMS and direct mail for B2B/B2C/B2Provider. Build content operating model, partner with MarTech/Data/Product/Compliance, implement AI-assisted personalization, establish testing frameworks, own performance reporting and ensure HIPAA/TCPA/ADA compliance.
Summary Generated by Built In
Requisition Number: 2364188
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
Required Qualifications:
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.
Primary Responsibilities:
- Own the 1:1 direct marketing content strategy (email, SMS, direct mail) across B2B, B2C, and B2Provider audiences; align to brand, product narratives, and campaign objectives
- Lead planning, creative briefing, and content development in partnership with the creative team; set channel-specific standards and best practices
- Build and govern a direct content operating model (calendar, workflows, QA, approvals, versioning) to ensure accuracy, speed, and reuse.
Advance efficiency and personalization via AI-assisted copy, dynamic content, templates, and automation (while maintaining human review and compliance) - Partner with Campaign teams and MarTech, Data/Analytics, Product, Compliance, Legal, and Technology to ensure segmentation, targeting, and measurement are fit-for-purpose
- Establish testing frameworks (MVPs, A/B, multivariate) and a test-and-learn roadmap; codify insights into reusable playbooks.
Own performance reporting (deliverability, engagement, conversion, list health, opt-out, complaint rates) and recommend optimization actions - Ensure full compliance with HIPAA, TCPA, ADA accessibility, and enterprise policies; steward approvals and audit trails
- Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so
Required Qualifications:
- Bachelor's degree required; advanced degree
- 10+ years in direct/CRM/relationship marketing, including email, SMS, and direct mail program leadership at enterprise scale
- Hands-on experience with MarTech stacks (e.g., ESPs/Journeys, CDP, A/B testing, dynamic content) and collaboration with data engineers/analysts
- Solid understanding of healthcare/regulatory environments and consent/PHI handling
- Demonstrated success driving personalization at scale, content governance, and measurable business outcomes
- Familiarity with AI in content operations (prompting, outline generation, QA, tagging); able to set guardrails for responsible use
- Proven excellent cross-functional leadership, communication, and stakeholder management; proven ability to influence senior audiences
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
Optum is a drug-free workplace. © 2026 Optum Global Solutions (Philippines) Inc. All rights reserved.
Skills Required
- Bachelor's degree
- Advanced degree
- 10+ years in direct/CRM/relationship marketing including email, SMS, and direct mail program leadership at enterprise scale
- Hands-on experience with MarTech stacks (ESPs/Journeys, CDP, A/B testing, dynamic content) and collaboration with data engineers/analysts
- Solid understanding of healthcare/regulatory environments and consent/PHI handling (HIPAA, TCPA, ADA)
- Demonstrated success driving personalization at scale, content governance, and measurable business outcomes
- Familiarity with AI in content operations (prompting, outline generation, QA, tagging) and ability to set responsible-use guardrails
- Proven cross-functional leadership, communication, and stakeholder management; ability to influence senior audiences
- Experience owning performance reporting (deliverability, engagement, conversion, list health, opt-out, complaint rates) and recommending optimizations
Optum Compensation & Benefits Highlights
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Healthcare Strength — Health coverage offers copay and HSA medical options with dental, vision, company‑paid life and disability, and free or low‑cost virtual visits. Feedback suggests the offering is comprehensive and competitive on paper.
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Parental & Family Support — Time off and family supports include PTO, eight paid holidays plus a floating day, six weeks paid parental leave, up to two weeks paid caregiver leave, Bright Horizons back‑up care, and adoption assistance up to $10,000. Feedback suggests these resources are meaningful for caregivers and family needs.
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Retirement Support — Savings programs include a 401(k) with employer match (after one year, vesting after two) and a 10%‑discount Employee Stock Purchase Plan. These programs bolster long‑term financial security when combined with other savings resources.
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The Company
What We Do
Optum, part of the UnitedHealth Group family of businesses, is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. At Optum, we support your well-being with an understanding team, extensive benefits and rewarding opportunities. By joining us, you’ll have the resources to drive system transformation while we help you take care of your future. We recognize the power of connection to drive change, improve efficiency and make a difference in health care. Join a team where your skills and ideas can make an impact and where collaboration is key to creating technology that produces healthier outcomes.
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Optum Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Optum has three workplace models that balance the needs of the business and the responsibilities of each role. These models, core on‑site (5 days/week), hybrid (4 days/week) and telecommute or fully remote, vary by country, role and location.
Typical time on-site:
Not Specified
