Channel Growth & Strategy Lead (YouTube) (Memphis, TN)
The Channel Growth & Strategy Lead will own the vision, development, and execution of a best‑in‑class YouTube strategy designed to grow audience reach, deepen engagement, strengthen brand affinity, and drive donations for St. Jude Children’s Research Hospital®.
This role serves as the strategic quarterback for YouTube across ALSAC, leading channel programming, performance optimization, and creator partnerships while ensuring YouTube is fully integrated into ALSAC–St. Jude’s broader marketing and fundraising ecosystem. The ideal candidate brings a blend of strategic thinking, platform fluency, storytelling expertise, and cross‑functional leadership.
Essential Job FunctionsYouTube Strategy & Vision
Develop, own, and execute a comprehensive YouTube channel strategy aligned with ALSAC and St. Jude brand, audience, and fundraising objectives.
Cross-Functional Leadership & Alignment
Build and maintain strong stakeholder alignment across ALSAC and St. Jude Hospital teams, serving as the central point of leadership for YouTube strategy and execution.
Enterprise YouTube Growth Strategy
Define broader ALSAC goals and priorities on YouTube and coordinate with cross‑functional partners to ensure seamless alignment, execution, and performance across initiatives.
Performance Measurement & Optimization
Establish KPIs, dashboards, and reporting frameworks to measure growth, engagement, retention, and conversion, translating performance data into actionable insights and strategic recommendations.
Integrated Marketing Leadership
Partner closely with social media, paid media, content, and creative teams to integrate YouTube into an orchestrated, audience‑centric marketing strategy spanning branded content, long‑form video, short‑form video, audio, and podcasting.
Platform Expertise & Innovation
Stay ahead of YouTube platform updates, algorithm changes, emerging formats, and best practices to drive consistent performance across multiple audiences and content verticals.
Creator & Partnership Strategy
Lead YouTube partnership efforts in collaboration with E&I, Content & Creative, and Social teams to maximize owned content, expand reach through creator collaborations, and leverage borrowed audience equity to support St. Jude’s mission.
- 5+ years of experience in digital marketing or digital media strategy, with demonstrated success driving growth on YouTube.
- Deep expertise in YouTube analytics, SEO, audience development, and performance optimization.
- Proven experience leading cross‑departmental and cross‑divisional initiatives from concept through execution.
- Strong platform fluency and strategic understanding of YouTube’s role for creators, marketers, and audiences.
- Exceptional storytelling instincts with a strong grasp of brand positioning and emotional narrative.
- Ability to translate complex data into clear insights, strategies, and recommendations.
- Excellent communication, presentation, and cross‑functional collaboration skills.
- Experience working with creators, influencers, or media partners is a plus.
This position is based on the St. Jude Campus at our National Executive Office in Memphis TN and provides a hybrid work opportunity.
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms:
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
Skills Required
- 5+ years of experience in digital marketing or media strategy
- Deep expertise in YouTube analytics, SEO, audience development
- Proven experience leading cross-departmental initiatives
- Exceptional storytelling instincts with a grasp of brand positioning
- Experience working with creators, influencers, or media partners
What We Do
ALSAC is the largest healthcare-related charity in the United States. Founded in 1957 by Danny Thomas, our sole mission is to raise the funds and awareness needed to operate and maintain St. Jude Children's Research Hospital®. While our headquarters can be found in Memphis, Tennessee, we have additional offices in more than 30 locations across the country and in Puerto Rico with positions in fundraising, marketing, digital, information technology, legal, finance and many other disciplines all supporting our lifesaving mission - Finding cures. Saving children. ® At ALSAC, we believe in hiring the best and brightest from around the globe, and in 2020 we were named #1 on Fast Company's 100 Best Workplaces for Innovators. With a concerted focus on diversity and inclusion, we value and respect the contributions of all of our employees. Our work environment encourages everyone to be their authentic selves as we strive together towards a day when “no child dies in the dawn of life.” As we look to the future, we understand that we must be relentlessly innovative. Our work helps fuel the groundbreaking research and treatment at St. Jude and ensures that families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live. View our career opportunities at https://www.stjude.org/jobs/alsac.html and follow ALSAC across social media using @stjude. To learn more about the research hospital, follow St. Jude Children's Research Hospital on LinkedIn. For specific career opportunities available through the hospital, visit www.stjude.org/JoinOurMission.
