Channel Development Manager

Posted 5 Days Ago
Be an Early Applicant
Scottsdale, AZ, USA
Hybrid
90K-100K Annually
Mid level
Information Technology • Internet of Things • Machine Learning • Software
The Role
The Channel Development Manager will increase revenue by enabling partners, generating pipelines, engaging sales teams, and managing leads to drive sales growth through collaboration with channel sales.
Summary Generated by Built In
Company Description

Sectigo is the most innovative provider of certificate lifecycle management (CLM), delivering solutions that help the world’s largest brands simplify how digital trust is managed and scaled. Sectigo’s automated, cloud-native CLM platform issues and manages digital certificates across enterprise environments, enabling organizations to reduce complexity, accelerate time to value, and strengthen security across environments. Sectigo is one of the largest, longest-standing, and most reputable CAs with more than 700,000 customers, including 65% of the Fortune 500. Sectigo holds six combined active leadership seats in the CA/Browser Forum and ETSI and brings two decades of delivering unparalleled digital trust.

Simplicity at Scale.

How we show up with each other and our customers every day is just as important, and we win as #OneSectigo by living out our core values - Support, Excellence, Communication, Teamwork, Integrity, Growth and Openness. We are committed to investing in our diverse teams where everyone understands their role and how they support our strategic goals, we drive operational excellence through scale and efficiency, and we strive to delight our customers and become the market leader in our industry. If you aspire to join a driven team that holds each other accountable to meeting our lofty goals and you’d like to be part of our growth story in delivering a market leading user experience, we’d like to talk to you.

Job Description

We are looking for a talented Channel Development Manager to join our growing global team at Sectigo.

The Channel Development Manager is responsible for generating and accelerating pipelines through partners, rather than direct outbounds alone. This role bridges the gap between partner enablement and demand generation by activating distributors, VARs, and MSPs to uncover, qualify, and advance revenue opportunities in collaboration with the channel sales team. This individual focuses on engaging partner reps, surfacing end-customer demand, and ensuring that leads are properly followed up and converted into joint sales motions. Success is measured not only by direct opportunity creation, but by partner engagement, sourced pipeline, and influenced deals.

This is a full-time position, working in a hybrid model, and reporting to our Scottsdale, Arizona office at least 3-4 days a week. The target compensation package for this role is between $90K and $100K OTE, along with a 70/30 split between base salary and commissions for the OTEs based on achievements, subject upon internal equity and years of experience.  We may make further adjustments through an approval process if the targeted compensation range needs to be modified based on business needs, market trends, and assigned territory potentials.

Here are the core functions, responsibilities, and expectations for this role: 

Partner Engagement & Enablement

  • Build relationships with sales reps and account managers at distributors, VARs, and MSPs.
  • Educate partner reps on value propositions, ideal customer profiles, and key use cases.
  • Conduct regular call blitzes, trainings, and follow-ups with partner teams to generate interest.

Pipeline Generation Through Partners

  • Work with partner reps to identify target accounts and run joint outbound prospecting.
  • Qualify inbound partner-sourced leads and ensure they progress through the funnel.
  • Drive activation of MDF campaigns, co-branded outreach, and joint events/webinars.

Lead & Opportunity Management

  • Track and follow up on partner-generated leads to prevent drop-off or stagnation.
  • Enter and update opportunities in the CRM/PRM with full partner attribution.
  • Route qualified opportunities to the appropriate channel account manager or AE.

Cross-Functional Collaboration

  • Partner with Channel Managers on territory/account planning.
  • Coordinate with marketing on channel campaigns, sales plays, and partner content.
  • Provide feedback loops to product marketing on partner messaging and objections.

Reporting & Performance Insights

  • Maintain visibility into partner pipeline, conversion rates, and lead velocity.
  • Track and report on partner outreach activity, meetings booked, and sourced ARR.
  • Share partner performance insights to optimize focus and prioritization.

Additional tasks associated with this position may be assigned in response to company initiatives and business needs.

Qualifications

Education:

  • Bachelor’s degree in Marketing, Business Administration, or relevant field of experience is strongly preferred.  

Experience:

  • Minimum of 3+ years of experience in an SDR/BDR, channel sales support, or partner development environment.
  • Strong understanding of distributor/VAR/MSP go-to-market models is required.

Ability and Availability to Travel:

  • Must be able to travel locally and regionally to the assigned regions and/or territories based on business needs.

Ideal Candidate Profiles, Talents, and Desired Qualifications:

  • Understanding of sales performance metrics.  
  • Basic understanding of how to use AI to increase efficiency is strongly recommended.  
  • Current and/or prior experience with the use of modern-day sales tools, such as Gong, Salesloft, Salesforce, Intensify, etc. is strongly preferred  
  • Excellent verbal, written, and presentable communication and relationship-building skills.  
  • Proven experience with cold calling is strongly preferred.  
  • Aptitude in decision-making and problem-solving.  
  • Ability to work with cross-functional teams globally.  
  • Committed to meeting deadlines while driving team results.  

Additional Information

Sectigo is an Equal Opportunity Employer.

At Sectigo, we are committed to providing equal opportunities throughout your career. We hire and promote the most qualified individuals based on their skills, experience, job requirements, and business needs. We do not discriminate on the basis of race, color, religion, age, sex, national origin, disability, pregnancy, genetic information, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable laws in the countries where we operate.

Our “One Sectigo” culture fosters a strong sense of belonging and supports a respectful, inclusive workplace free from discrimination and harassment.

Use of Artificial Intelligence (AI) in Our Hiring Process at Sectigo:

To enhance your experience, Sectigo may use Artificial Intelligence (AI) tools during the recruitment process. We are committed to using AI responsibly and transparently, ensuring fairness, accuracy, and human oversight at every stage.

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.  

Skills Required

  • Minimum of 3+ years of experience in an SDR/BDR, channel sales support, or partner development environment.
  • Strong understanding of distributor/VAR/MSP go-to-market models.
  • Bachelor's degree in Marketing, Business Administration, or relevant field of experience is strongly preferred.
  • Excellent verbal, written, and presentable communication and relationship-building skills.
  • Proven experience with cold calling is strongly preferred.
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The Company
HQ: Scottsdale, Arizona
406 Employees

What We Do

CA agnostic Certificate Lifecycle Management for the modern enterprise. Secure your human and machine identities at scale.

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