Channel Development Manager

Who we are? 

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.   

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs. In 2025, JDE Peet’s generated total sales of EUR 9.9 billion and employed a global workforce of more than 21,000 employees. Discover more about our journey to deliver a coffee for every cup and a brand for every heart at www.jdepeets.com. 

What’s it like to work at JDE Peet’s? 

We believe amazing things happen over a cup of coffee. Together, we create those moments every day, turning ideas into impact and possibilities into reality. At JDE Peet’s, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here, you’ll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment. 

Come join our team and discover what your cup of amazing can be!

The Channel Development Manager is responsible in developing channel strategies and the tactics for each of their retail environments based on shopper and trade expertise. Staying up to date with industry trends and identifying new opportunities for growth and expansion through the company's sales channels. Works closely with Channel Sales Head in the development of the Channel Strategies.

Responsibilities and Key Activities:

1. Defining channel strategy and tactics by retail environment

2. Develop Channel strategies & plan in line with company AOP objective and direction.

3. Monitor channel performance and analyze sales data to identify trends and opportunities for improvement.
4. Identify and evaluate channel distribution potential, develop plan to maximize channel business opportunities.
5. Define and execute Perfect Store (Picture of Success) in the given Channel/Customer focusing on assortment/distribution, shelf layout, position and promotions
6. Ensure Channel/Customer Management, promotion pricing and in-store execution guideline compliance according to defined strategies/tactics by retail environment.
7. Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately.
8. Periodically review key SKU/Range distribution, NOS, market share, trade spend & volume within The Channel
9. Conducting pre- and post-analysis of channel/customer promotions, highlight result to define future more profitable plans & developing a library of performance history.
10. Provide channel demand forecast phasing based on the market trend & channel activity.
11. Coordinate Action Plans among stakeholders in cases of Stock Constrains, and/or tactical reasons, for the Category in the S&OP meetings.

1. Candidate must possess at least bachelor’s degree/Post Graduate Diploma/Professional Degree in any field.
2. Minimum 5 years of experience in FMCG Commercial (trade marketing/shopper marketing, channel & category marketing) or Distributor management. Possess understanding of channel insights and proven analytical skills in data
3. Preferred to have experience in business planning & implementation of Customer/Channel Business Plan & Project Management)
4. Financial implication and awareness (P&L statement, supply chain reports etc)
5. Independent & good team player, good communication skills with fluency of English
6. Knowledge of information system tools (AC Nielsen & Kantar)

Your application at JDE Peet's 
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process. 

Our DE&I Statement 

At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. 

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.  

Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%. 

#unleashyourpossibility #acupofamazing

JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.