Job Description :
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
Feel inspired? Then this may be the opportunity for you.
About You
We are looking for a talent who is disruptive and strong in building networks in the ON Trade channel as well as an effective communicator and influencer who can lead and drive breakthrough results to transform the business performance.
About the role
Leads the strategic development of main consumer and category initiatives to be deployed on the On Trade to enhance brand presence in bars, restaurants, and other on-trade venues. This role must be supported through deep customer understanding and insight generation to nurture successful strategic and profitable plans.
Works in alliance with different stakeholders along the End-to-End Cycle Planning process: Marketing (Brand Manager and CP), Innovation Manager, Activation executive, CP Managers, Commercial teams (including Distributors), E2E Commercial Planning Manager and RGM (Growth).
Establish and maintain strong relationships with key stakeholders in the on-trade sector, including venue owners and managers.
· Responsible for the approval of the annual Trade Strategy for On Trade in Venezuela as part of the End-to-End planning process.
· Responsible for the approval of the final annual growth drivers to be implemented in this channel in Venezuela.
· Responsible for the approval of On Trade compelling plans to deliver a sustainable growth in the channel through the RGM levers.
· Responsible for the consolidation of learnings and insights of this channel based on executional activities, feedback from customers and shoppers, Commercial team, and Distributors.
· Work alongside Activation Executives to ensure that marketing campaigns are effectively executed within on-trade venues.
Share insights from channel performance that can inform future activation strategies.
Qualifications and Experience Required:
· English and Spanish required.
· Minimum 5 years of experience in sales and /or customer marketing / trade / shopper marketing areas with specific experience in the channel or the entertainment industry.
· High level of external radar, curiosity an,d commercial understanding based on consumer trends. Insight generation is a critical component of the role.
· Understanding of the total sales organization and how it operates to drive its effectiveness through Distributors.
· Ability to build relationships and work collaboratively internally and externally with good influencing and negotiation skills.
· Ability to work around and within a variety of different market conditions and demographic factors.
· Strong analytical, presentation and project management skills.
Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
· Role is based in Caracas. Role requires the flexibility for regular travel to the rest of the country.
This role requires key cities visits (estimated 30%)
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type :
RegularPrimary Location:
CaracasAdditional Locations :
Job Posting Start Date :
2026-07-24Skills Required
- Fluent in English and Spanish
- Minimum 5 years experience in sales and/or customer marketing / trade / shopper marketing or entertainment industry with on-trade channel experience
- Experience generating insights from consumer trends and strong commercial understanding
- Understanding of total sales organization and distributor operations
- Ability to build relationships, influence and negotiate with internal and external stakeholders
- Ability to work across varied market conditions and demographic factors
- Strong analytical, presentation and project management skills
- Proactive, self-motivated, tenacious with commercial drive
- Based in Caracas and willing to travel domestically (approximately 30%)
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
