Ready to make an impact? We’re seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our healthcare distributor and reseller partners. In this role, you’ll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you’ll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.
Preferred Qualifications- Own the Channel Marketing Strategy: Develop and execute the overarching marketing strategy for the distributor and reseller channels, including healthcare technology and MedSurg, aligning initiatives with business and sales goals to drive awareness, engagement, and profitable growth.
- Partner Engagement & Growth: Design and deliver campaigns, programs, and communications that strengthen partner relationships, improve partner satisfaction, and expand channel performance.
- Sales Enablement: Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation. Introduce and onboard new products through the channel.
- Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget.
- Cross-Functional Collaboration: Work closely with Sales, Commercial Marketing, Global Creative and other teams to ensure consistency in messaging, positioning, and go-to-market execution.
- Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
- Perform other related duties and projects as assigned to support overall channel marketing goals.
#LI-EA1
Skills Required
- Develop and execute channel marketing strategy for distributor and reseller channels, including healthcare technology and MedSurg.
- Design and deliver partner campaigns, programs, and communications to strengthen partner relationships and expand channel performance.
- Create sales enablement materials (toolkits, playbooks, presentations) and provide training to partner sales teams; onboard new products through the channel.
- Manage channel partner programs including growth rebates, MDF, co-op marketing, and administer MDF budget.
- Collaborate with Sales, Commercial Marketing, Global Creative, and other teams to ensure consistent messaging and go-to-market execution.
- Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform strategy optimization.
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
