Channel and Customer Marketing Team Lead Mass Market

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are looking for a Channel and Customer Marketing Team Lead Mass Market who can develop new commercial opportunities within this channel.  

Key responsibilities

• Developing and sustaining long term strategies with OC brands in Mass Market customers
• Creating commercial guidelines for Oral Care brands (price, promotion, pop materials)
• Developing and executing the Trade Marketing Plan in line with Sales and Marketing objectives
• Improving brand results through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Managing e developing a Team of 3 persons
• Managing the Trade Marketing budget
• Responsible for client plans development in collaboration with sales managers
• Leading and implementing channel-specific marketing strategies and plans for assigned clients/retailers
• Meeting clients to set the Trade Marketing Plan and monitoring performances
• Conceptualizing and executing trade promotions and rolling out impactful in-store execution in collaboration with marketing and sales teams
• Monitoring competition and industry trends to identify opportunities for growth
• Overseeing and monitoring performance of brand recognition metrics (ex. MS Value, Folder share, promotional activity ROI)
• Stakeholder management across different functions (marketing, sales, supply chain, customer service)

Qualifications and skills

Essential

• 7 or +7 years’ experience in Mass Market channel and in trade marketing roles
• Experience in working with retailers and wholesalers/distributors 
• Experience in working on core business drivers (assortment, stock, layout, pricing, promotion)
• Experience in Consumers Path of purchase dynamics
• Strong analytical skills and comfortable dealing with numerical data
• Easily engaging with the customers, peers and building trustful relationship
• Effective communication skills (developed listening skills/ ability to explain, train and coach)
• Negotiation skills
• Category Management guidelines knowledge
• Good financial acumen allowing to present business benefits
• Details orientation
• Understand qualitative research technics and methods
• Good storyteller who can show the vision and benefits
• Ability to work in fast paced environment
• Ability to work with the data
• Well organized and disciplined
• Proactive in problem solving
• Team management

Preferred

• Talent who has 7 or +7 years of experience working with the Mass Market channel in Trade Marketing roles with also Sales experience
• Person who enjoys interacting with the customers and learning from interactions with different people

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.