Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Change & Go-to-Market Manager
San Mateo, CA (hybrid)
What You’ll Do
* Lead the full GTM lifecycle — driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization.
* Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation.
* Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes.
* Build scalable GTM playbooks and change management plans — ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams.
* Orchestrate cross-functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance.
* Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks.
* Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling.
What You’ll Bring
* Advanced expertise in agile project & product management, with a proven record of delivering complex, high-impact, cross-functional initiatives.
* Strong data fluency — able to interpret insights, guide decisions, and drive action across the GTM lifecycle.
* Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes.
* Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives.
* Familiarity with experimentation frameworks and data-driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention.
* Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level.
* Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus.
What We Value
* Pace and Agility to react adjust to changed needs
* Curiosity to learn from insights and translate data into action.
* A growth mindset and continuous improvement approach.
* Respect for diverse perspectives, backgrounds, and experiences.
* Commitment to collaboration, transparency, and accountability.
* Acting as a strong voice of the customer and the market.
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Top Skills
What We Do
PlayStation has been at the forefront of interactive and digital entertainment since the debut of our first console in 1994. Our products delight millions across the world through incredible games, cutting edge experiences and access to many types of media.
This commitment to amazing our fans is at the core of who we are and one we share with Sony Corporation, internationally known as a leader in music, movies and consumer electronics.
We can only achieve this goal by welcoming talented people and empowering them to do their best work. From game developers to data scientists, software engineers to cybersecurity experts, marketing to accounting and finance professionals, we’re always looking for talented people who share a passion for creating and our commitment to delivering amazement.
.png)
