The Championship Digital Product Manager leads the development, execution, and optimization of digital fan experiences for PGA of America’s premier Championships, including the PGA Championship, KPMG Women’s PGA Championship, and Ryder Cup. This role oversees product updates, vendor partnerships, and live event support, ensuring digital platforms engage fans both onsite and around the world. The manager leads efforts in product testing, analytics, and gamification, continually enhancing the quality and impact of our digital offerings during Championship events.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Lead the year-round planning, design, business requirements, and testing for PGA of America’s championship web and app experiences; be the primary internal advocate for product development updates.
Collaborate with the Director, Technical Product and Event Operations to set the annual roadmap, allocate development hours, and drive prioritization of new feature development.
Oversee vendor relationships, including contract negotiation and management, for key digital products, ensuring effective program oversight throughout each championship cycle.
Implement analytics tools and practices for effective reporting and impactful data-driven decision making surrounding digital products and platforms.
Regularly meet with revenue operations, partners and content teams, as well as other critical internal stakeholders, to align on short and long-term product priorities and to ensure that our digital products are consistently meeting organization-wide objectives.
Work with internal stakeholders to optimize product concepts and features so they will have impactful commercial value and properly showcase the world-class brands that the PGA of America partners with.
Serve as product owner for the championship CMS, coordinating enhancements, maintenance, best practices, stakeholder training, and vendor management.
Lead the end-to-end delivery, execution, and quality of digital products during event weeks, ensuring outstanding digital experiences for fans and partners.
Proactively explore, propose, and test innovative new products, features, and digital enhancements for PGA events.
Stay current with evolving sports digital product trends and foster collaborative relationships within PGA Digital and across the industry.
Elevate the digital presence of pga.com and Member-focused platforms/channels, especially during championships and via Member events.
Oversee and mentor seasonal interns, assigning impactful product-focused tasks and maximizing their development and contributions.
Maintain, elevate, and analyze user feedback and internal testing efforts to inform ongoing product improvements.
Lead digital product optimizations for key platforms (web, iOS, and Android) by analyzing opportunities and user data to drive improvements.
INCLUSION:
Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
SHARED VALUES:
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values, challenges and opportunities you are experiencing.
SUPERVISION:
No supervisory responsibilities.
FINANCIAL RESPONSIBILITY:
Assist with department program budget management including budget tracking for specific vendors, and input into the budget system.
EDUCATION AND EXPERIENCE:
Bachelor’s Degree (B.S.) in Marketing, Business, Media, Communications, Sport Management, or related field or an equivalent combination of education, training, and experience.
Four years of experience in digital sports media, with a background working for an organization such as a league, team, governing body, collegiate athletic department, brand, manufacturer, sports media outlet, or content creator.
Proven expertise in managing digital platforms, including responsibilities in product management and ownership, vendor coordination, and content management.
Product management training (i.e. Scrum, CAPM or PMP certification) preferred.
Experience in the digital product lifecycle and golf preferred.
SKILLS, KNOWLEDGE AND ABILITIES:
Job Knowledge/Technology: Ability to create timelines and maintain deadlines. Must be organized on details, naturally curious and resourceful, ability to work against many timelines, and be able to self-manage day-to-day activities. Knowledgeable and savvy with all digital communication tools, such as G Suite (Gmail, G Doc, Sheets, Drive, Analytics), mobile devices, video conferencing, content management systems. Knowledge and experience in platforms such as or similar to Google Ads Manager,, Amplitude analytics measurement system, Brightcove video management system, Brightspot CMS, WSC Clipro, Airship a plus.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
Ability to travel up to 15% of the time.
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.
Skills Required
- Bachelor’s degree in Marketing, Business, Media, Communications, Sport Management, or a related field, or equivalent education, training, and experience
- Four years of experience in digital sports media
- Experience managing digital platforms, including product management or ownership, vendor coordination, and content management
- Knowledge of digital communication tools, mobile devices, video conferencing, and content management systems
- Product management training, such as Scrum, CAPM, or PMP certification
- Experience in the digital product lifecycle
- Experience in golf
What We Do
Since its founding in 1916, the PGA of America has maintained a twofold mission: to serve their 29,000 members and grow the game. By establishing and elevating the standards of the golf profession through world-class education, career services, marketing and research programs, the PGA enables its professionals to maximize their performance in their respective career paths and showcases them as experts in the game and golf industry. By creating and delivering world-class championships and innovative programs, the PGA elevates the public’s interest in the game, the desire to play more golf, and ensures accessibility to the game for everyone, everywhere. The PGA brand represents the very best in golf. For more about the PGA of America, visit www.pga.com.
