Primary Arms

CFO

Posted One Month Ago

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Houston, TX

In-Office

Senior level

Retail

Primary Arms is a leading manufacturer and retailer (online & brick-and-mortar) as well as wholesale distributor (B2B) i

The Role

The CFO will lead financial strategy, oversee finance operations, ensure compliance, and enhance cross-functional collaboration within the company.

Summary Generated by Built In

Chief Financial OfficerPrimary Arms Corporate Website
Primary Arms is seeking a seasoned and strategic Chief Financial Officer (CFO) to lead our finance function through its next growth phase. This is a pivotal leadership opportunity for a mission-aligned executive who thrives in fast-paced, multi-channel environments—and views finance not just as a function, but as a strategic enabler of operational excellence, cultural transformation, and long-term value creation.
This is not a typical CFO role. It requires someone who can navigate complexity with clarity, build scalable systems, and partner across functions to drive impact. For the right leader, this is a chance to help shape the future of a uniquely positioned, values-driven organization.About UsWe are a fast-growing, privately held company operating at the intersection of manufacturing, e-commerce, wholesale distribution, and government contracting. With a national footprint, growing international presence, and significant operational complexity, we are on a mission to scale with purpose, precision, and performance.About Primary ArmsFounded with a passion for service, Primary Arms is an industry leader, with diversified business units spanning e-commerce, wholesale, government contracting, and manufacturing, we’ve built a loyal customer base and a reputation for operational excellence.
We are entering a bold new chapter—driven by ambitious growth goals, expanding product lines, and a renewed focus on purpose-led leadership. The CFO will play a central role in enabling this transformation by bringing financial rigor, strategic foresight, and a collaborative spirit to the executive team.Our CultureCulture is the heartbeat of Primary Arms. We are actively engaged in a cultural transformation focused on clarity, accountability, collaboration, and purpose. Our leadership team is building a high-performance, people-first organization where values and execution go hand in hand.
We empower leaders at all levels, celebrate wins, learn from setbacks, and build trust through transparency and follow-through. The CFO will be expected to model and advance this mindset—serving not only as a financial steward, but also as a cultural leader.Position SummaryThe CFO will serve as a strategic partner to the CEO and executive team, responsible for elevating financial performance, operational discipline, and cross-functional collaboration. This is a hands-on, high-impact role that blends strategic thinking with operational execution. The CFO will oversee all aspects of finance and accounting, including:

Planning, budgeting, and forecasting
Reporting and audit readiness
Tax strategy and compliance
Banking, treasury, and insurance
Pricing, margin optimization, and capital planning
M&A readiness (light but strategic)
Managing a high-performing finance team

Key Responsibilities

Serve as a strategic advisor to the CEO and executive team on financial performance, growth strategy, and long-term value creation
Lead financial planning and analysis (FP&A), budgeting, forecasting, and cash flow management
Ensure compliance with GAAP, federal, state, and international tax and regulatory requirements
Oversee monthly close, financial reporting, and external audits (in collaboration with the Accounting Manager)
Manage banking, treasury, insurance, and auditor relationships
Partner with merchandising, operations, and e-commerce teams to improve margins, pricing, and working capital efficiency
Develop and refine financial systems, processes, and internal controls to support scale
Support limited M&A activity, including due diligence and integration
Create and report on meaningful KPIs to measure cross-functional performance
Lead with humility, integrity, and a collaborative spirit

Performance Expectations

Financial Strategy & Execution
Improve financial reporting cadence and insights to support strategic decisions
Implement a capital allocation plan aligned with growth goals
Operational Discipline & Controls
Strengthen internal controls and audit readiness
Ensure timely and accurate financial closes and reporting
Optimize cash management, working capital, and margins
Cross-Functional Collaboration
Build strong relationships across merchandising, manufacturing, e-commerce, and government sales
Improve cost transparency and operational efficiency across departments
Contribute actively to enterprise-wide strategy
Team Leadership
Assess and refine finance team structure for scale
Develop and coach rising finance leaders
Foster a culture of accountability, continuous learning, and high performance

Qualifications

Proven experience as a CFO in a complex, high-growth business
Background in retail, e-commerce, manufacturing, or wholesale distribution strongly preferred
Demonstrated success in building and leading high-performance finance teams
Expertise in tax strategy, compliance, audits, and financial systems
Experience with M&A processes, including due diligence and integration
Proficiency in NetSuite or similar ERP systems (NetSuite strongly preferred)
CPA, MBA, or equivalent credentials preferred
Strong communicator with a bias for action
Hands-on, adaptable, and entrepreneurial mindset
High integrity, low ego, and a collaborative leadership style