The Centralized Marketing Specialist is responsible for developing, implementing, and optimizing marketing strategies and campaigns that align with the goals for the portfolio they support. This role requires a executer with excellent attention to detail, communication skills, creativity, and a thorough understanding of various marketing channels. The ideal candidate is a quick learner with the ability to streamline processes for maximum efficiency. The role will work closely with cross-functional teams to ensure cohesive and effective marketing efforts.
What You'll Do:
- Email Marketing
- Create, send and optimize email marketing campaigns
- Segment audiences to increase performance
- Website Copy & Pricing
- Manage pricing, incentives and call-to-action copy on property websites
- Maintain accuracy across pricing and availability
- Social Media Analytics and Reporting, Account Management
- Manage new account set up
- Maintain platform strategy (tracking, links)
- Competitor research and analysis
- Monitor branding across platforms
- Create content for special campaigns
- Outbound Marketing Collateral
- Manage and process requests for outbound marketing flyers and collateral
- Build and maintain and library of on-trend templates for quick turnaround
- Internet Listing Services
- Maintain accuracy for active listings with approved partners
- Manage manual rent updates for net effective rent
- Google My Business Listing
- Maintain Google My Business listings for properties within the portfolio
- Leverage listings as needed for specials and call-to-action
- Digital Audit
- Complete an audit of all online advertising and websites to ensure accuracy
- Make recommendations and manage changes as needed
What You'll Need:
- Demonstrate the PeakMade mindsets and contribute to the team and company culture
- Clearly communicate verbally and in writing
- Display superior interpersonal skills; ability to get along with a variety of personality profiles; and be tactful, mature, and flexible
- Be resourceful and well organized
- Strong attention to detail, heavy execution strengths
- Effective multitasker, ability to manage multiple detail-oriented tasks at once
Additional Requirements:
- Marketing or related degree or equivalent professional qualification
- Direct experience managing and leading the sales and marketing strategy for a property (Leasing Manager and above)
- Direct experience with social media management
- High degree of proficiency in Entrata, Canva, Instagram, TikTok, MS Word and Excel
- Relevant apartment industry experience with a focus on sales, marketing and leasing required
Additional Preferred Skills:
- Experience with EliseAI
- Social Content Creation
- WordPress Experience
Who We Are
PeakMade Real Estate is an Atlanta-based company that specializes in the management and development of off-campus student housing, multi-family and build to rent communities across the US. Our working environment is fun, collaborative, forward-thinking and purposeful.
PeakMade Real Estate is an Equal Employment Opportunity employer.
Skills Required
- Marketing or related degree, or equivalent professional qualification
- Direct experience managing and leading sales and marketing strategy for a property at the Leasing Manager level or above
- Direct experience with social media management
- Proficiency in Entrata, Canva, Instagram, TikTok, Microsoft Word, and Microsoft Excel
- Relevant apartment industry experience focused on sales, marketing, and leasing
- Experience with EliseAI
- Social content creation experience
- WordPress experience
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What We Do
PeakMade Real Estate is a diversified real estate services company based in Atlanta, GA. It specializes in property management, development, and consulting services for student housing, conventional multifamily, and build-to-rent communities. The company is committed to building communities that put people first, leveraging expertise and experience to create exceptional moments for residents, partners, and team members while executing long-term investment strategies.
