CE Product Sales Specialist - Canada

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

Position Purpose

This role will further assist JCB North America’s efforts in building successful business relationships between JCB, our dealers and end-users. The Product Sales Specialist will be the product point person for the construction equipment providing JCB dealers training, support, and guidance in the construction equipment sales process. The Product Sales Specialist will be the recognized construction equipment expert across JCB’s North American region. Territory consists of Toronto Metro, Ontario and Canada.

Position Type

Full Time, Exempt

Location

Remote with travel within the assigned territory of Toronto Metro, Ontario and Canada - with 90% travel.

Benefits and Other Compensation

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.

Application Process

Applications will be accepted through Careers | JCB Careers | JCB Jobs | JCB or via LinkedIn. The anticipated application window will close on October 23, 2026.  

Major Tasks, Responsibilities & Key Accountabilities

• Drive retail sales initiatives in coordination with Regional Business Managers and Dealers to achieve established sales goals and objectives
• Coordinate and conduct product demonstrations optimizing the performance of the equipment
• Manage individual personalized customer demonstrations with key producers, including feature, advantage, and benefit discussions customized to localized end-user applications 
• Assist hosting and conducting Dealer open houses with focus on interactions with end-users, directly help retail equipment with dealer personnel, and build dealer-manufacturer credibility 
• Partner with internal resources to create and manage product literature that highlight special features, benefits, and advantages over competitive products and identify features with focus on benefits to end-user prospects, customers, and dealers 
• Provide additional Dealer and end-user support in partnership with Regional Business Managers by setting up and conducting field days, dealer meetings and customer visits to achieve established business strategies
• Support dealers on customer field visit calls individually or with Regional Business Managers
• Support dealers in planning, coordinating, and managing multiple customer demonstrations 
• Conduct dealer and regional sales related product training
• Develop and maintain a relationship between key end-user customers and Dealers
• Act as the “point person” for district sales-related product questions for the products assigned 
• Provide retailing support as required 
• Assist Sales General Managers and Regional Business Managers with special needs and critical machine operation issues 
• Support JCB participation in assigned trade shows 
• Other Duties as Assigned

Minimum Qualifications

• 4+ years outside sales experience in the industry
• Agriculture equipment and product knowledge
• Must be able to drive a vehicle 
• Willingness to travel up to 90%
• Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.

Preferred Qualifications

• Demonstrated success partnering with internal and external customers to achieve product sales goals and objectives
• Proven success in analyzing and forecasting trends
• Demonstrated success in achieving sales targets
• Strong relationship management skills
• Ability to build and develop key relationships with Dealers, end-user customers, and JCB teams
• Solid interpersonal skills; written, verbal and listening
• Excellent verbal presentation skills to groups and individuals
• Ability to motivate others and drive for results
• Self-starter with minimal need for intensive supervision 
• Demonstrated mechanical aptitude and knowledge
• Proficiency in Microsoft Office Suite, Lotus Notes or SAP

Job Conditions

• Both office environment and occasionally manufacturing/factory environment.
• Subject to noise and temperature changes.

Physical Requirements

The physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to:

• Remain stationary, operate hands to finger, handle, or feel, reach with hands and arms, and talk or hear.
• The employee is occasionally required to stand and move and/or walk.
• The employee must frequently move and/or transport up to 10 pounds.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, and the ability to adjust focus.

Equal Opportunity Employer

JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities.  All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws.

EEO EMPLOYER/VET/DISABLED.

Reasonable Accommodation Statement

JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at [email protected].

JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S., which can be found through our website at https://www.jcb.com/en-gb/about/careers.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to the job.