CDP Audience Lead: Hybrid

Posted 3 Days Ago
Be an Early Applicant
2 Locations
In-Office or Remote
94K-152K Annually
Mid level
AdTech • Marketing Tech
The Role
The CDP Audience Lead is responsible for designing CDP solution architectures, data ingestion and transformation, and ensuring compliance with client policies. They manage project documentation and provide ongoing support post-deployment.
Summary Generated by Built In
You will create CDP solution architectures ensuring all recommendations are explored for time, cost and compliance to our client policies while meeting the business' requirements. We are looking for an effective Audience Platform Lead to join our team. You will report to the CDP Delivery Lead.

Job Description:

You must be able to work onsite in Ann Harbor Michigan. This is a hybrid role.

Responsibilities

  • Design and present technical solution with all data ingestion, transformation and scheduling to review and sign-off with Client.
  • Analyze customer use cases, available data to prepare for automated and ongoing data ingestion to meet customer requirements.
  • Ensures agreement of requirements, Merkle policies, and industry best practices
  • Creates solution design options based on requirements and the standards, patterns and procedures of the Client.
  • Architect data feeds, design platform configurations and components needed to run complex automated campaigns.
  • Completes detailed solution design documentation, including input into our Client's standard reference models
  • Identifies CDP enhancements, extending frameworks and incorporating new ideas
  • Creates necessary workflows to extract data, transform the data and load the data into CDP
  • Data Transformation and ETL through custom development and automated solution
  • Data Ingestion through custom development to meet Client requirements
  • Streaming: Architect and develop ongoing solutions to ingest customer data in more real-time using streaming technology
  • Batch: Architect and develop ongoing solutions to automate batch ingestion for AEP customers
  • Deploys final solution to a production environment (or Client end-state environment)
  • Identifies and resolve issues related to overall platform performance from data ingestion to data distribution
  • Identifies, creates, enhances internal systems and services based on recurring client requests and evolving industry standards
  • Post-Deployment, may provide ongoing maintenance and support of solution and knowledge transfer to appointed team

Qualifications

  • 3+ years of hands-on experience with CDP's and zero-copy solutions such as Hightouch, Messagegears, Treasure Data, or Adobe RT-CDP
  • Experience working with Identity Resolution and / or AI Decisioning platforms
  • Experience working in an agency or consulting company across multiple industries.
  • Keeps current on market tends ever-shifting industry.
  • Successful experience collaborating on large, complex deals and leading teams.
  • Personal technical credibility, through direct experience of leading and inspiring teams (directly or indirectly) on main technologies and best practices
  • Experience with activation platforms and concepts (e.g. Salesforce Marketing Cloud)
  • Effectively works independently and under guidance.
  • Experience with data security/privacy best practices
  • Solid communication skills and client awareness

Understanding Of:

  • Software development and Agile delivery
  • Platform architecture with focus on data ingress and egress
  • Data modelling concepts
  • Relational database concepts, with exposure to SQL
  • Data management, segmentation, zero-copy best practices
  • Scripting and query development

Additional information

The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

#LI-JH2 #hybrid #LI-hybrid

Location:

USA – Remote – Michigan – Eastern Time

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Top Skills

Adobe Rt-Cdp
Cdps
Hightouch
Messagegears
Salesforce Marketing Cloud
SQL
Treasure Data
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

Similar Jobs

Dentsu Creative Logo Dentsu Creative

CDP Audience Lead: Hybrid

AdTech • Marketing Tech • Software
In-Office or Remote
2 Locations
94K-152K Annually

Samsara Logo Samsara

Senior Business Value Strategist

Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
Easy Apply
Remote or Hybrid
United States
140K-212K Annually

Sojern Logo Sojern

Sales Director

AdTech • Digital Media • Machine Learning • Marketing Tech • Software • Travel • Hospitality
Easy Apply
Remote or Hybrid
US
202K-252K Annually

Babylist Logo Babylist

Systems Engineer

eCommerce • Healthtech • Kids + Family • Retail • Social Media
Easy Apply
Remote or Hybrid
United States
125K-149K

Similar Companies Hiring

Scrunch AI Thumbnail
Software • SEO • Marketing Tech • Information Technology • Artificial Intelligence
Salt Lake City, Utah
ClickMint Thumbnail
Marketing Tech • Generative AI • eCommerce • AdTech
Malibu, CA
7 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account