The Role
Develop and activate customer audience segments across marketing platforms using customer, behavioral, content, and engagement data. Partner with marketing and data engineering teams to translate business objectives into audience strategies, evaluate CDP and MarTech ecosystems, improve platform adoption, and measure campaign performance. Lead client workshops, presentations, and solution discussions while advising on platforms including Hightouch, Amplitude, Piano, Zephr, Airship, and Sailthru.
Summary Generated by Built In
Role Summary:
Technical & Functional Expertise
Key Responsibilities
Requirements
We are seeking an experienced CDP & Audience Activation Specialist with strong experience in digital marketing, audience segmentation, customer data, and marketing technology platforms.
The ideal candidate should understand how to translate customer data into meaningful audience segments and activate those audiences across different marketing platforms. The candidate will work closely with marketing teams and the technical CDP team to drive CDP adoption and deliver measurable marketing value.
Customer Data Platforms (CDP), Audience Segmentation & Activation, Digital Marketing, Customer Data & Identity, Hightouch, Amplitude, Piano, Zephr, Airship, Sailthru, Marketing Automation, Audience Analytics, First-Party Data Activation
• Work with marketing teams to understand business objectives and translate them into audience segmentation and activation strategies.
• Build and define audience segments using customer, behavioral, content, and engagement data.
• Understand the end-to-end process from data → segmentation → audience creation → activation → campaign measurement.
• Work with the CDP/data engineering team to understand available data and identify opportunities to leverage it for marketing use cases.
• Support and advise teams on platforms such as Hightouch, Amplitude, Piano, Zephr, Airship, and Sailthru, including their capabilities and limitations.
• Evaluate the existing CDP and MarTech ecosystem and recommend improvements, consolidation, or better ways of using the available tools.
• Drive CDP adoption across marketing teams by identifying relevant use cases and demonstrating the value of customer data.
• Support known and anonymous audience use cases, including audience identifiers and activation approaches.
• Lead client discussions, workshops, presentations, and solution discussions with marketing stakeholders.
• 5+ years of experience in Digital Marketing, CDP, Audience Management, MarTech or related fields.
• Strong understanding of audience segmentation, customer data, audience activation, and digital marketing.
• Experience working with one or more CDP, audience, or marketing activation platforms such as Hightouch, Piano, Zephr, Segment, Adobe Experience Platform, or similar.
• Understanding of the complete audience activation lifecycle from segmentation through campaign activation and measurement.
• Experience working with marketing and technical teams to translate business requirements into actionable solutions.
• Strong understanding of marketing objectives, KPIs, customer journeys, and audience strategies.
• Excellent communication, presentation, client-facing, and stakeholder management skills.
• Strong analytical and problem-solving abilities with the capability to recommend practical solutions.
• Bachelor's or Master's degree in Marketing, Business, Computer Science, Engineering, or a related field.
Shift Timings: US - Shift
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
Skills Required
- 5+ years of experience in digital marketing, CDP, audience management, MarTech, or related fields
- Strong understanding of audience segmentation, customer data, audience activation, and digital marketing
- Experience with one or more CDP, audience, or marketing activation platforms such as Hightouch, Piano, Zephr, Segment, or Adobe Experience Platform
- Understanding of the complete audience activation lifecycle from segmentation through campaign activation and measurement
- Experience translating business requirements into actionable solutions with marketing and technical teams
- Strong understanding of marketing objectives, KPIs, customer journeys, and audience strategies
- Excellent communication, presentation, client-facing, and stakeholder management skills
- Strong analytical and problem-solving abilities
- Bachelor's or Master's degree in Marketing, Business, Computer Science, Engineering, or a related field
- Ability to comply with ISO/IEC 27001 information security and data protection policies
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The Company
What We Do
DataBeat helps enterprises and publishers navigate data analytics and ad technology through advanced analytics, programmatic advertising, and ad-operations support. Its capabilities include big-data engineering, data visualization, and yield optimization, helping clients turn data into actionable, ROI-boosting insights and improve advertising performance. The Princeton-based company provides media, advertising, and analytics solutions across complex, data-driven digital ecosystems for business customers and enterprise teams worldwide.
